Our business principles

All financial services companies have to operate within the Financial Conduct Authority's stated ‘Principles for businesses’. They are:

Integrity A firm must conduct its business with integrity
2 Skill, care and diligence A firm must conduct its business with due skill, care and diligence.
3 Management and control A firm must take reasonable care to organise and control its affairs responsibly and effectively, with adequate risk management systems.
4 Financial prudence A firm must maintain adequate financial resources
5 Market conduct A firm must observe proper standards of market conduct
6 Customers' interests A firm must pay due regard to the interests of its customers and treat them fairly
7 Communications with clients A firm must pay due regard to the information needs of its clients, and communicate information to them in a way which is clear, fair and not misleading
Conflicts of interest A firm must manage conflicts of interest fairly, both between itself and its customers and between a customer and another client
Customers: relationships of trust A firm must take reasonable care to ensure the suitability of its advice and discretionary decisions for any customer who is entitled to rely upon its judgment
Clients' assets A firm must arrange adequate protection for clients' assets when it is responsible for them
Relations with regulators A firm must deal with its regulators in an open and cooperative way, and must disclose to the appropriate regulator appropriately anything relating to the firm of which that regulator would reasonably expect notice.

M&G also has its own set of business principles which reflect and reinforce our culture and reflect the importance of treating customers fairly. In summary, they act as a framework for how we run our business. They are:

Performance driven

  • We are an investment-led organisation that is driven by the desire to generate outstanding long-term returns for our customers
  • Without the best people we couldn't be the best company - they drive our growth and success
  • We regularly review our products to ensure they continue to meet our customers' needs
  • We aim for excellence in everything we do


  • Our people are at the heart of our organisation
  • Without the best people we couldn't be the best company - they drive our growth and success
  • We provide an environment for our employees to reach their potential
  • We work collegiately as we believe this achieves the best results


  • We stand by our principles and always act with integrity
  • We strive to do the right thing, even when it isn't the easiest option


  • We encourage original thinking - applying an innovative and creative approach to the way we work
  • We challenge convention - identifying solutions to problems and finding new and improved ways of working


  • Energy, enthusiasm and passion are inherent in our culture
  • We never rest on our laurels and always strive to be better and do better

Trusted partners

  • We are honest and straightforward in the way we operate
  • We are transparent in our communications with customers, providing them with relevant information in a timely manner
  • We foster long-term relationships with our customers and business partners
  • We are responsible and accountable for our actions
  • We manage risk prudently and professionally
  • We ensure our business partners understand and live up to our business principles