The Homestead

In an era where formality is often considered passé, historic resorts have become bastions of traditions that hearken to a bygone era... Perhaps the most notable of these illustrious resorts is The Homestead.

Sophisticated Living

Opportunity

Reintroduce The Homestead as one of America’s most treasured resorts, following its  long absence from the media. 

Approach

Blanket local, regional and national media with news of The Homestead’s rebirth under new management and secure a steady stream of visits by media to the resort. 

Results

In short order, The Homestead reached more than 100 million targeted readers through feature stories in The Wall Street Journal, Philadelphia Magazine, Atlanta Journal Constitution, Golf for Women, MSNBC.com, The Richmond Times-Dispatch, The Washingtonian, Southern Living, Healing Lifestyles and Spas, ForbesTraveler and more.      

 
 
1978

Agency Opens
First client: Four Seasons Hotels and Resorts, and the start of a 19-year relationship

 
 
1979

Open first new Four Seasons in U.S.: Washington, D.C.

 
 
1985

Make worldwide splash for TWA by promoting 30-year old contest

 
 
1986

Bring first major, celebrity fundraiser to Nantucket, raising 100k for local hospital

 
 
1987

Re-up with TWA to promote Pope John Paul II's visit to the U.S.

 
 
1989

Launch Trump Taj Mahal Casino & Resort in Atlantic City for Donald Trump

 
 
1989

Join founding board of International Spa Association

 
 
1990

Forge sponsorship deal with tennis great Martina Navratilova; through her, work with Thor-Lo, first sports-specific sock manufacturer

 
 
1992

Launch Singapore Airlines service from New York City to Singapore with Grucci Fireworks Extravaganza off the Brooklyn Bridge

 
 
1993

Manage World Trade Center Bombing Crisis for Vista International Hotel and Windows on the World

 
 
1994

Mount five-city tennis tour, sponsored by Advanta, with top- ranked players John McEnroe, Jimmy Connors, Matts Wilander, Ivan Lendl and Bjorn Borg

 
 
1997

Introduce Rolex Sponsorship of budding golf star Tiger Woods.

Present Presidential-seal Rolexes to world leaders attending the Denver Summit of the Eight in Colorado Read More

 
 
1997

Begin campaign to reposition England's prestigious Savoy Group, as part of a sweeping renovation program

 
 
1997

Launch the Trump International Hotel & Tower in NYC

 
 
1998

Introduce glass ceiling-shattering golf program for women, called Women to the Fore

 
 
1998

Begin 10-year representation of groundbreaking Native American casino and entertainment complex, Mohegan Sun Read More

 
 
2001

Join Mayor's Crisis Communications Committee to help New York City's recovery in the aftermath of 9/11

 
 
2004

Re-launch FAO Schwarz under new management; undertaking risky Thanksgiving Day opening that paid off with over 600 million broadcast impressions Read More

 
 
2005

Launch new ultra-luxe international hotel group: Capella Read More

 
 
2006

Launch new premium-class international
airline: Eos

 
 
2007

Introduce new international Trump brand: Trump Hotel Collection

 
 
2008

Open a southern California office and expand our worldwide network of agencies

 
 
2009

Be our next great success story.
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More Than 30 Years of Experience