A positive future starts with innovative solutions.


We're known for our expertise in retirement solutions, smoothed investment returns, and for championing financial advice 



Being experts in retirement solutions means we have a range of products and services, to help people towards their financial goals. By providing solutions to help customers manage and potentially grow their savings, we help them live the life they want in retirement. And by showing them how and  where their money is invested, customers can choose to make their world a little better.

Many of our customers invest in our PruFund solutions, which aim to smooth some of the extreme short term ups and downs of the stock market. And we have a range of these fund solutions designed to meet different customers’ needs for risk and return.



Financial advice plays a key role. We take the needs of financial advisers and paraplanners seriously, providing a range of products and technical support to help advisers serve their customers. 

We’ve been caring for customers for over 170 years. We have a long history of finding innovative solutions for our customers’ changing needs. Today, we’re part of the M&G family, a network of brands who are all working towards the same aim: creating a more positive future, one investment at a time.

With any types of investments, the value will fall as well as rise and you may get back less than you originally invested.