Sustainable and impact investing are at the heart of our Planet+ ambitions. Whilst we work towards Environmental, Social and Governance (ESG) integration being a feature of all our propositions, with Planet+ we’re striving to carve out a specific ambition for our investment teams to help fix the planet one investment at a time. To achieve this, we’ll continue to be guided by our core values of care and integrity and our responsible mindset.
As an asset owner and an asset manager, we can play a leading role in sustainable and impact investing. We also have a responsibility through our own business operations to help create a more positive future for society and the planet.
Broadening access to our established smoothing capability is captured in our Smooth+ proposition. This is embodied by our With-Profits fund in general and in our flagship proposition in the UK. PruFund, in particular.
Our Smooth+ family of funds allow investors to potentially benefit from smoother returns - aiming to protect investments from the dramatic short term highs and lows of uncertain stock markets. We see a huge opportunity to offer this to more markets globally.
Our Active+ proposition includes our underlying range of funds and building blocks. We have a long heritage of active investing for our clients in the institutional, wholesale and retail markets worldwide. We’re proud to be an active investment manager that has an independent, conviction-led approach and our active engagement with the companies we invest in allows us to help share a positive future.
Offering our clients the ability to utilise our wide range of capabilities that underpin Active+, Smooth+ and Planet+ is what defines our Custom+ proposition. We aim to work with clients to co-create customised products and solutions. This is a fast growing market in the wholesale and retail space and one which we're already very familiar with in the institutional business, having worked in this way for many years.