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Investing for Good

Use our client facing material to raise awareness and get people to think about how their investments can make a difference.

This material can be used to educate your clients about the concept of investing for good and why using their money in this way is not only good for the planet, but also gives the potential for competitive returns.

What is available?

  • Investing for good video: This video features three characters at various stages of their investing for good journey. They talk to camera about their experiences and the value of financial advice. The aim of this video is to raise awareness, build intrigue and get the conversation started. You can download the video and send it to your clients.

  • Investing for a better world – the digital guide: Right now, our planet is facing some of its biggest challenges and we all have a role to play to help create a better future. We’ve pulled together a guide showing how your investments can help to make a big difference.

  • Blog 1 – Separating fact from fiction – investing for the planet is often misunderstood. Read our latest blog to find out about the common misconceptions around investing for good and how you can help make your money count.

  • Blog 2 – We’ve all craved a return to normality but what if we don’t have to ‘get back to normal’ in every aspect of our lives? Find out how your finances can help shape the future of the planet.

How to use these items:

  • You can use these items in a way that suits you. You can copy and paste the content and include it in a client newsletter, add them to your website or email them to your clients.
  • Just below each item is a choice of pre-written social media posts. Use these to stimulate interest or drive traffic to your website.

  • You can send these articles with a sentence showing your contact details or a list of your services and ways to help your client.

  • Whilst every care has been taken to ensure the accuracy of the following information, please be aware that it's your responsibility to make sure anything you send is compliant and appropriate for your clients.

This video features three characters at various stages of their investing for good journey. They talk to camera about their experiences and the value of financial advice.

The aim of this video is to raise awareness, build intrigue and get the conversation started.

Download video

Investing for a better world – the digital guide

Our digital guide explores what is investing for good and why it's becoming increasingly important.


In today’s world of social media and the web, it's often hard to separate the facts from the fiction. Just because we hear something often doesn’t necessarily make it true. For example, have you ever heard a goldfish only has a 3-second memory span or that lightning never strikes twice? Both these things have been scientifically proven as untrue and yet people still believe them.

When it comes to investing, there are many misconceptions out there. One of the areas that are often misunderstood is investing to help people and the planet. There are ways to give your money a chance to work harder whilst also helping to create a better world. We want to address some of the common questions and confusion about this. It may be for you, it may not, but to make that decision – it's important to know the facts.


Does investing for good only help the environment?

While the environment plays a huge part in ‘investing for good’ it is not the only focus. Firstly when we say environment it covers a wide spectrum from climate change, finding environmental solutions to tackling the huge amount of waste in today's world with a circular economy. Secondly investing for good aims to tackle some of the most pressing issues facing society. This ranges from diversity and inclusion within society and workplaces, better work and education and better health which saves lives.

Investing for good looks to invest in companies proactively finding solutions to these challenges whether that is advancements in medical treatments or bringing education to smaller communities in remote locations.

It goes way beyond ‘just the environment’.


Does investing for good give poorer returns?

A survey by the Global Impact Investing Network (GIIN)* shows that an overwhelming majority of people who took part reported their impact investments as meeting or exceeding their financial expectations.

The same survey also goes on to show that over half of the impact investments looked at resulted in competitive returns.

The idea that you can’t make money whilst doing good is simply wrong.

Of course, as with any investment, it can go down as well as up and you might not get back what you put in. It's also important to know that past performance Is not a guide to the future.


Is it too risky?

All investments have a level of risk, but there’s no reason why investing to help create a better world would mean your money was at greater risk than investing in something else. A common misconception could for example be that all companies with big dreams about saving the world are risky startups with no profits. This simply isn't true. In fact to the contrary often it can be large industry-leading companies – that can have positive outcomes on society and the planet.

An adviser will always talk to you about the level of risk you are willing and comfortable taking as well as how much money you can afford to lose.


Is ‘investing for good’ a fad?

The ideas behind investing for good are not new, but there has been a surge in demand for funds that invest to help the planet. Based on data from the Global Sustainable Investment Alliance, the amount invested in sustainable investments globally is more than US$30 trillion.

Sustainable investing is becoming more popular with societal shifts such as the mass rejection of single-use plastic and climate change warnings.

The importance of looking after our planet and society is becoming a movement with the younger generation and is only set to continue.

 *GIIN Annual Impact Investor Survey, 2020

It is unlikely that 2020 will be remembered by any of us fondly. The COVID-19 pandemic has shaken up the world. Global economies have been hit and many people have been struggling, whether that is health, job losses, mental wellbeing.

However, one of the very few ‘up-sides’ has been that the standstill of air travel, reduced traffic, generally less human activity caused a fall in CO2 emissions which is a step in the right direction for our planet.

Climate change poses a real and present danger to the well-being of people and the planet. The next decade presents a critical window in which we can still shape the future.

Let's not just 'get back to normal'

We have all craved a return to normality after months and months of lockdowns; being separated from family and unable to go anywhere. Thankfully after amazing breakthroughs in vaccines, we are increasingly seeing increasing freedoms and a path back to some sort of normality.

But instead of just going back to how things were in every aspect of our lives, now is the time to try and change things for the better and the future. Despite the slight fall in CO2 emissions, it is still not enough to prevent potentially irreversible damage a rise above 1.5 degrees would create*. With the pressing need for action to combat climate change, we cannot afford the environment to pay the price for increased human activity.

Making a difference

Many people are now looking to invest their money not only for potential returns but also to create positive outcomes for people and the planet. And help tackle some of the biggest challenges facing this world, of which climate change is one. And because there is a growing demand to invest in this way, it drives more and more companies to help find solutions to some of these issues.

From pioneering healthcare solutions to enabling others to reduce their carbon emissions, companies are looking to create a better future.

By investing in these companies you can not only play a part in re-building a post pandemic economy but also help make a difference for the future.

*Source: The Paris Agreement

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