For UK financial advisers only, not approved for use by retail customers. Click here for the customer website.

Power of our decisions

Find out through our adviser and consumer research how people are trying to create a better world and how financial advice and investing for good can play a vital role.

Advisers as agents of change for sustainable investing. Read our latest research which confirms clients' growing appetite for sustainable investing.

The world has changed in the last couple of years. A global pandemic and a huge focus on climate change have made us stop and think about the impact we are having on our planet and those around us. We carried out some research with 2000 people in the UK, exploring how attitudes have changed and trying to understand the power our everyday actions and decisions can have, especially when it comes to investing.

Read the Power of You report on

Advisers as agents of change for sustainable investing play an important role in helping to create a better world through investing. Our Power of advice research looks at the growing appetite for sustainable investing and how advisers are helping their clients navigate through this journey.

Download now

PruFund Planet

The power to create the world your clients want

Back to hub