How to Report Fraud and Misuse of Prudential Name


Prudential is committed to the prevention of fraud and the promotion of an anti-fraud culture. We operate a zero-tolerance attitude to fraud and require staff to act honestly  with integrity at all times, and to report all reasonable suspicions of fraud. All instances of actual, attempted and suspected fraud committed by staff, consultants, suppliers and other third parties are investigated and Prudential will take action against the perpetrators. If you have been the victim of a fraud, or suspect that someone is trying to defraud you, we would like you to tell us by emailing:

You should also report this to the police. In the UK “Action Fraud” is the national reporting centre for fraud and cyber-crime where you should report fraud if you have been scammed, defrauded or experienced cyber-crime. The Action Fraud site is also a great source of information on current fraud trends and carries a detailed list of fraud types:

COVID-19 and Fraud

In these challenging times, there has been an increase in the number of fraudulent scams. Individuals are at increased risk of being exposed to financial scams – including those involving phishing emails and cold calls – in an attempt to obtain personal/sensitive information. Criminals are exploiting these times for their own gain; they use well planned, sophisticated methods in an attempt to catch you off-guard. Be extra vigilant and do not respond to any correspondence which you are unsure about – letters, emails, phone calls, text messages.

For further guidance on how to protect yourself against fraud please see – a website dedicated to fraud prevention created by the City of London Police, which has daily updates on new frauds, as well as advice on what to do if you have been a victim of fraud -

Misuse of Prudential Name

From time to time, the Prudential name and logo have been misused by organisations and individuals unconnected to Prudential for fraudulent purposes. These misuses include unsolicited communications with requests for money and personal details, and claims that Prudential is the guarantor of financial transactions.

Prudential takes these matters seriously and work with the appropriate regulatory and Police authorities to investigate such scams. If you receive an email message or any other communication that looks suspicious, or you feel that you may have been a victim of a fraudulent scheme involving the Prudential name or logo, forward it to: