Brad West is the Director of Brad West Financial Planning Limited, a fully qualified Financial Adviser, holding a Diploma in Financial Planning. With over 30 years' experience in the Financial Services Industry, Brad has worked for a large UK Building Society, a large UK Bank and as an Independent Financial Adviser before becoming an adviser with Prudential Financial Planning in 2014. Many clients from this 30 year career, continue to trust Brad with their finances today.

After more than five years with Prudential Financial Planning, Brad was delighted to establish Brad West Financial Planning, as a Member of The Advice Partnership from Prudential. This allowed him to continue to meet his clients’ financial needs, backed by the strength of Prudential.

Brad likes to take a straightforward approach to helping clients meet their aspirations and needs. He works with his clients to make sense of their financial position and provides recommendations in a simple and easy to understand way.

Outside of work and following on from a long rugby playing career, Brad enjoys cycling and walking together with spending time with family and friends. He takes part in a wide range of outdoor pursuits, including looking after a variety of animals.

From 19th November 2021, “Prudential Financial Planning” and “The Advice Partnership from Prudential” are now known as “M&G Wealth Advice”.