As at 31 December 2025 and 2024, the main asset pool within the Prudential Assurance Company Limited With-Profits Fund, which is relevant to the vast majority of our customers, had the following asset allocations:
| Asset | 31/12/2025 (%) | 31/12/2024 (%) |
|---|---|---|
| UK Equities (listed) | 11.4 | 10.1 |
| Overseas Equities (listed) | 29.1 | 26.9 |
| Property | 12.5 | 13.2 |
| Alternative Assets | 13.4 | 15.0 |
| Corporate Bonds | 28.5 | 29.8 |
| Cash & Receivables | 5.1 | 5.0 |
Source: Prudential
Clive Bolton, Chief Executive Officer, M&G Life, said: “The Prudential With-Profits Fund delivered strong returns in 2025, despite periods of market volatility driven by geopolitical events, global conflict, and ongoing uncertainty around interest rates and tariffs. Public equities were the main contributor to performance, supported by the strength of our global diversification, which continued to play an important role in delivering returns.
As the largest With Profits Fund in the UK, we’re proud to offer customers access to a broad mix of global public and private assets. This diversification across regions and asset classes helps smooth short term market fluctuations, supports resilient outcomes across a wide range of market environments, and helps us navigate uncertainty.”
Read more information on the 2026 With-Profits Bonus Declaration.
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