We are reimagining wealth
management for the future

M&G Wealth has been built to revolutionise our industry so that advisers and their clients feel empowered to make the best decisions to enable them to invest in a sustainable way.

M&G Wealth is a new brand that’s been developed to join the M&G plc family. We’ve brought together Ascentric, Prudential Financial Planning (PFP) remote business and The Advice Partnership (TAP) to create an innovative wealth proposition.

M&G Wealth has sustainability and inclusivity at its heart, with planet centric investing becoming part of our DNA, purpose built to disrupt the world of Wealth Management. Founded on the values of transparency and making a positive impact in the world, we want to level the playing field, closing the advice gap to help advisers and their clients reach their goals, whatever their circumstances.

M&G Wealth will provide tailored advice services, powerful investment solutions and a seamless, tech-enabled experience that fit the needs of a broad range of clients and advisers. We know that everyone has a unique situation and goals, so are developing an innovative service designed for all segments in society.

“By integrating our platform and our advice offering into one overall proposition under the M&G Wealth brand we will create greater growth opportunities, be able to provide more advice options for our clients and customers, and with our commitment to investment in technology ultimately bring enhanced experiences for our clients and customers”.

David Montgomery, MD M&G Wealth


Now part of M&G Wealth, acquired from Royal London Group in September 2020. Ascentric is a digital wrap and wealth management platform known for championing quality financial planning and advice.

More about Ascentric


Our long-established pensions and investments company, known for its expertise in retirement solutions, smoothed investment returns and championing financial advice.

See more Pru

Press release

M&G Wealth has announced that its wealth platform Ascentric and its advice business, Prudential Financial Planning (PFP) will adopt its name as part of a new brand identity.

Read our press release