The Investment Podcast: Catering to subtleties across the housing spectrum

Housing needs are defined by age profiles and can be split into five categories. The needs will often be driven by the activities that are likely to be pursued by that cohort, as well as cultural values. For example, we installed larger-than-usual freezer storage space in our student accommodation in Bologna, Italy, given that students will often arrive at university with a year’s worth of frozen food! In this episode, Alex Greaves, Head of UK and European Residential at M&G Investments, breaks down the living sector with a lens on catering to different demographics, the asset class’s defensive qualities, sustainability and the role that institutional investors can play.