Real estate
10 min read 9 Jul 25
Martin Towns,
Global Head of M&G Real Estate
We are living through a period of unprecedented change, where accepted norms are challenged and new opportunities (and risks) continue to arise.
A key question for investors is how to distinguish between cyclical signals, structural trends, and short-term noise. Real estate markets remain close to cyclical lows, providing an attractive entry point, in our view. But to capitalise on this, investors must combine a top-down understanding of structural trends with bottom-up selectivity at an asset level, ensuring alignment between macro conviction and asset fundamentals. Our mid-year Global Real Estate Outlook 2025, featuring top sector and market picks, is designed to support this balance, helping investors to walk the fine line between caution and opportunity.
Yet we also witness a new dimension in which the dominance of the US as a destination for international capital is facing questions. Whilst some investors pause or reconsider their planned US commitments, other regions are coming into greater focus. There is potential for both European and Asia Pacific real estate markets to be a beneficiary of any recalibration – and we believe each offers a broad spectrum of opportunities to lean into.
I hope you find the report insightful, and welcome your take on the potential for opportunity amidst uncertainty.
Martin Towns, Global Head of M&G Real Estate
The value of investments will fluctuate, which will cause prices to fall as well as rise and you may not get back the original amount you invested. Wherever mentioned, past performance is not a guide to future performance. The views expressed in this document should not be taken as a recommendation, advice or forecast and they should not be considered as a recommendation to purchase or sell any particular security.
2025 has brought renewed uncertainty. The dramatic overhaul in US policy (from trade to immigration and foreign policy), along with the erratic nature of policy announcements, have created a more unpredictable economic and business environment for the world’s largest economy – and one that could remain throughout President Trump’s term in office.
The result is the potential for economic inertia. In the US, businesses are slowing hiring and postponing investment, while consumer spending is expected to moderate on the back of higher import prices. This is being felt more widely too, with global GDP growth forecasts being tempered and concerns raised over the potential for renewed inflationary pressures.
Yet while there is a consensus view that global prospects for 2025 have softened, more significant questions remain around the longer-term impacts of a more inward-facing US. Signs are emerging that heightened uncertainty towards the US is beginning to reshape investor sentiment and capital flows. Institutional investor sentiment has already fallen sharply for the US, leading to an unusually stark regional divergence; something we believe will also be reflected in real estate. This could be a lasting change – and one which could provide compelling investment opportunities across other regions.
In the face of shifting global dynamics, Europe is looking to bolster its own resilience. Structural reforms and a renewed drive by policymakers to deepen pan-regional cooperation – especially in areas like defence, energy transition and digital infrastructure – could lift productivity, enhance the region’s competitiveness and create closer ties across countries within the EU, and even between the EU and the UK. As well as boosting the long-term economic outlook, in turn strengthening occupier fundamentals, a reinvigorated Europe pushing for self-sufficiency and cohesion could serve as a catalyst for the re-orientation of global real estate investment demand towards key European hubs.
For APAC, under the stabilising influence of a fiscally-expansionary China, economic growth expectations remain robust, supporting an attractive occupational backdrop. As President Trump’s “America-first” policies disrupt traditional global alliances, we could see greater regional cohesion here too, and together these factors could drive stronger intra-regional investment flows. With 43% of global capital raised in 2024 originating from APAC1, a less compelling US opportunity set may shift Asian investors’ attention towards their own back yard (as well as Europe), just as it could divert investor demand from abroad into the APAC region.
Meanwhile, it’s not just capital that may be shifting away from the US. Emerging trends suggest that changing US immigration policy is already influencing migration patterns. There are signs that both international students who would have targeted the US – and domestic US students themselves – are increasingly looking to alternative destinations that also offer top-ranking universities, while tourism is being redirected towards other international markets2.
It’s not difficult to imagine this sentiment extending to more permanent migration: if the US is perceived as less welcoming, highly-skilled international workers may instead turn to Europe or Asia for employment opportunities. This could also have meaningful impacts on occupier demand, particularly for the living sectors, that last beyond the current volatility.
The evolution of global market events since April 2025 has prompted investors to consider ways to mitigate risks through greater diversification within their portfolios. As trade flows and inflation discover a new ‘norm’, this may encourage investors to increase exposures to asset classes beyond equities and bonds, such as real estate, which can provide real cash flows and diversification benefits in an inflationary environment.
It could also include reducing portfolio concentration to specific regions, countries or currencies – real estate portfolios are already disproportionately invested in the US3 – and reallocating to dynamic, growing economies in APAC, or stable and transparent economies in western Europe.
As an asset class, real estate has many strong links with the economy. An uncertainty-driven pause in business investment decision-making, for example, might soften occupier demand for office space, all else being equal, while consumer caution would likely translate into fewer retail sales, particularly for larger, discretionary items. Some sectors are less aligned with the short-term fluctuations in economic performance as well as being backed by long-term fundamentals, such as living or data centres.
We are, however, entering this period of moderate economic growth with many sectors globally out of balance and demand outstripping supply. Vacancy rates for prime property are at or near historic lows, new supply is starting to dry up, and demand – in particular, for the best quality space – remains robust.
Even through a period of dramatic monetary tightening, commercial tenant default rates have remained remarkably low, and the wider occupier picture is one of stability. We therefore believe materially weaker rental and vacancy prospects are far from inevitable. And even if the current environment were to soften tenant demand in some areas, as well as bringing the potential for further inflationary pressure, greater caution from developers may mean supply pipelines get slimmer still, further bolstering rental growth prospects.
In most parts of the market, we expect continued rental growth, and where vacancy rates may have risen, for example in the office and logistics sectors, we expect to see an imminent peak. For sectors that are less aligned to the economic cycle, notably privately rented housing or student accommodation, prevailing structural tailwinds are expected to continue to support growth in occupier demand despite a more muted economic environment.
Values are now growing again following a period of acute correction, chiefly driven by rising rents, as well as some emergent yield compression. This is particularly the case in the UK and Europe, where benchmark prime yields have been sharpening – albeit selectively – since the second half of 2024. APAC saw a much milder correction – or even continued growth – in capital values versus other major global regions. Where prime yields did reset, notably in Australia and South Korea, signs of compression are also coming through.
Though heightened caution by some investors could potentially slow the pace of the still-nascent recovery in real estate values, at least in the near term, we don’t expect it to be derailed, since real estate is largely now considered fairly priced in most global regions and across most sectors. What’s more, falling debt costs have enabled leveraged buyers to fully re-engage with the markets in some parts of the world, notably across continental Europe.
A shot to the arm for the real estate industry, with the potential to support pricing, is also the expectation of further cuts to policy interest rates in the coming months. Notably, financial markets are now pricing in the likelihood that the European Central Bank (ECB) will cut its key interest rate to below 2% this year, having already seen eight cuts in the last 12 months and standing at 4.5% as recently as June 2024.
The obvious global anomaly in the last few years has been Japan, where policy interest rates remained negative into early 2024 – after the rest of the developed world’s central banks had dramatically hiked rates – and only more recently has it been gradually tightening monetary policy. Yet, robust occupier demand in both the office and multi-family sectors is supporting stronger than expected rental growth, which could well offset any recalibration in capitalisation rates and protect real estate values.
For institutional investors navigating today’s environment, a key question is how to distinguish between cyclical signals, structural trends, and short-term noise. Real estate markets across the UK, Europe, and APAC remain at a cyclical inflection point, with the current period continuing to present a rare opportunity to buy into real estate at attractive entry points, in our view. But to capitalise on this, investors must combine a top-down understanding of sector dynamics with bottom-up asset-level selectivity – ensuring alignment between macro conviction and asset fundamentals, such as cashflow quality, specification and micro-location.
Living sector assets continue to demonstrate strong long-term occupier fundamentals, supported by structural undersupply, affordability constraints and evolving household formation trends across both Europe and APAC. These dynamics are most pronounced in larger urban centres, where population growth and housing demand continue to increase, driving long-term rental growth.
We also expect the wider living sector to offer a defensive play amidst current uncertainty, given its relative insulation from trade and cyclical volatility. Elevated borrowing costs and macro uncertainty are prompting many first-time buyers to delay home purchases, driving sustained demand in the rental market.
The same dynamic supports demand for purpose-built student accommodation (PBSA), as young people typically opt to stay in education rather than enter a weak job market. Moreover, longer-term international student mobility is expected to remain robust and, when combined with a potential shift in that demand away from the US, provides a meaningful tailwind for mature and emerging PBSA markets in Europe and APAC alike.
The outlook for logistics and industrial assets is less certain, despite ongoing structural tailwinds which will continue to support the sector’s income growth potential. Trade disruption – driven by US tariffs and potential broader protectionist shifts, in response – could weigh on port-adjacent hubs and export-focused markets, particularly in countries like Germany and South Korea, which have high exposure to US demand.
As global production networks continue to evolve, occupier demand in trade-reliant locations may soften relative to more domestic-oriented markets, with implications for rental growth prospects. However, this could be partially offset by precautionary stockpiling and ongoing supply chain diversification, which is likely to support demand for strategically-located warehouse space, particularly along nearshoring and reshoring corridors.
Opportunities within the retail sector largely remain limited to certain segments, including dominant shopping centres and prime retail assets in major tourist destinations, where footfall and spending have been most resilient. However, the sector remains vulnerable to macro risks. Any sustained disruption to international trade, with broader knock-on effects on growth, inflation and consumer demand, could dampen the recent recovery in retail. In addition, as US consumers face mounting cost pressures, a slowdown in outbound tourism may weigh on retail and hotel demand across key destinations in Europe and APAC.
The office sector, meanwhile, is showing some signs of resilience, particularly outside of the US, defying the much-discussed structural headwinds associated with the rise of homeworking. Cyclically, office occupational performance remains closely tied to corporate sentiment and office-based employment. However, major service-oriented office markets are relatively well insulated from tariff-driven supply chain disruption, reducing exposure to recent volatility.
Accordingly, repositioning older, but well-located, office assets may offer a compelling opportunity to add value, and strong performance potential, in our view. While leasing volumes remain relatively modest and occupier expansion plans cautious, prime office space continues to outperform, supported by occupier preference, growing obsolescence among lower-grade stock and, importantly, tightening development pipelines. Indeed, office completions in major European markets over 2026 are forecast to be the lowest since 2017, supportive of healthy rental growth into the medium term4.
The increasingly established data centre sector demonstrates greater resilience to the economic cycle, underpinned by the rapid expansion of demand from digitalisation, AI adoption and exponential data growth. The global data centre market is projected to grow by 15% annually5, yet supply is likely to continue to lag demand despite strong investor interest, with limited access to power having emerged as a key constraint. Looking ahead, rising data sovereignty6 requirements are expected to accelerate the need for localised infrastructure, particularly across Europe and APAC. While challenges around power availability, ESG compliance and potential technological obsolescence remain, investors with the ability to access this specialised sector could be well-positioned to capture outsized returns over the medium term.
While some parts of the investment community pause to understand and price risk, we see opportunities across many real estate strategies within Europe, the UK and APAC.
A renewal of risk-off attitudes could lead to more safe haven investing, which is likely to ultimately benefit the highest-quality real estate assets – and core, income-producing properties in particular.
With interest rates set to remain elevated versus the last cycle, income-driven investment strategies are likely to provide strong performance. In our view, the cornerstones of a core investment thesis should be holding assets with limited near-term leasing risk during the current uncertain period, as well as targeting sub-markets with the most acute supply-demand imbalances, offering strong long-term rental growth potential. Index-linked leases may also prove a winning strategy should tariffs drive renewed inflationary pressures, while the wider promise of real cashflow growth is likely to continue to attract further attention from investors.
The current backdrop may also offer an extended window of opportunity for investors seeking higher returns through value-add strategies. Attractive valuations, rising ESG requirements, and a persistent shortfall of capital required for the modernisation of stock are creating a growing opportunity for asset repositioning strategies, which can create the kind of space that will meet changing occupier demands. We believe deploying capex into transitional assets that already exist within portfolios, or acquiring under-managed assets trapped by either financial or ownership constraints, could offer strong performance potential for investors.
As one cycle closes and a new one begins, real estate continues to face challenges. Yet, challenge also fosters opportunity, with global real estate, in our view, well positioned to benefit from the changes that it brings.
Authors and contributors
Richard Gwilliam, Head of Property Research & Chair of Property Investment Committee
Regina Lim, Head of Property Research, Asia
Emma Grew, Director: Property Research, UK
Tom Colthorpe, Associate Director: Property Research, Europe
Dickson Koh, Manager: Property Research, Asia
Jordan Rainey, Senior Associate: Property Research
Tom Kynaston, Senior Associate: Property Research
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