Graeme Crooks is a fully qualified Financial Adviser with over 30 years’ experience within financial services. After enjoying five very successful years as a Partner then Senior Partner with Prudential Financial Planning including being awarded ‘UK Partner of the Year’ in 2018, Graeme decided to start his own business, Newlands Financial Planning Limited with The Advice Partnership from Prudential.

Graeme is the Director of Newlands Financial Planning Limited and an Associate of The Chartered Insurance Institute and a Member of the Chartered Institute of Bankers in Scotland.

Prior to joining Prudential, Graeme spent 26 years with a major bank as a Personal and Corporate Financial Adviser and latterly as an Area Manager.

Graeme takes pride in offering a professional, friendly service and devotes his time to building lifelong relationships with his clients. The natural progression for Graeme was to set up his own business via The Advice Partnership to enable him to provide an even higher level of service to his existing clients, whilst continuing to develop new relationships with the backing of the brand and strength of Prudential.

Away from work Graeme is married to Alison and they have a teenage son and daughter. His hobbies and interests involve keeping fit by running, attending his local gym and hill walking.

From 19th November 2021, “Prudential Financial Planning” and “The Advice Partnership from Prudential” are now known as “M&G Wealth Advice”.