Viking Financial Planning Limited

John Rushbrooke is an experienced Financial Adviser with over 28 years in the financial industry and a Diploma in Financial Planning.  After three and a half successful years as a financial adviser with Prudential Financial Planning, John was delighted to establish his own financial advice business, Viking Financial Planning Limited, as part of The Advice Partnership from Prudential in June 2021.

John has been helping people achieve financial security throughout his career, and has expertise across all areas of financial planning, including retirement, investments, protection and estate planning. John takes pride in providing investment solutions to meet individual client needs. He provides bespoke advice, following a rigorous assessment of each client’s financial needs.

Quite simply, John provides sound, personal and expert advice.

In his spare time, John likes to keep active in the community, coaching cricket with the juniors at his local cricket club, and coaching cricket to juniors at a local leisure centre on Saturday mornings, as well as sponsoring both Cannock Cricket Club and Dunstall Cricket Club.

In addition, John firmly believes in giving something back to the local community and as in 2022, through his business and personally, will be supporting 3 charities that are important to him again in 2023:

• The Royal National Lifeboat Institution – The charity that saves lives at sea www.rnli.org
• The Fire Fighters Charity – helping members of the UK Fire Services community to live healthier and happier www.firefighterscharity.org.uk
• The HH1843 Foundation – Fulfilling the potential of young sportspeople affected by cancer www.hh1843.org

Prior to the pandemic, John also acted as an Education Volunteer for the Royal National Lifeboat Institution (RNLI), providing water safety education in local schools. That aside, John is passionate about supporting his family and his children’s sporting endeavors, as well as being a keen fan of Yorkshire CCC, Newcastle United FC, and Ferrari in Formula 1.

John is married to his wife Debbie and has a son, Luke and a daughter, Isabella who both follow his sporting and charitable passions.

From 19th November 2021, “Prudential Financial Planning” and “The Advice Partnership from Prudential” are now known as “M&G Wealth Advice”.