M&G Wealth was launched in September 2020 by the joining together of the Ascentric platform, Prudential Financial Planning and The Advice Partnership, to create an innovative wealth proposition.
From today the Ascentric website design has been updated with the new M&G Wealth brand. We’ve also updated the email templates that our marketing department use when they contact you, typically to confirm when your regular statement is ready. And our social media channels have also been rebranded in the new style.
We provide tailored advice services, powerful investment solutions and a seamless, tech-enabled experience that fit the needs of a broad range of clients and advisers. We know that everyone has a unique situation and unique goals, so we’re developing an innovative service designed for all segments in society.
When people talk about rebranding their website, they usually just mean applying their brand colours and design. When we were thinking about creating the new website and other online channels, we wanted to go much further than that.
Given that sustainability and inclusivity are at the heart of M&G Wealth’s brand values, they had to be our first priority when creating our digital experiences.
The carbon impact of our online lives is routinely overlooked. But the internet and the technology that supports it generates 3.8% of the world’s greenhouse gas emissions – about the same of the aviation industry.
The good news is that, with smart design, this can be radically reduced. How have we done that with our website? We’ve focused on the principle that sustainable design is simply about good design. We’re aiming to reduce the energy and data our website uses to the bare minimum. So, for example, our website and platforms (as well as some bulk emails) will use ‘dark mode’ where light text is reversed out of a dark background. On modern smartphones and laptops, this can consume a staggering 60% less energy than the traditional light mode.
You don’t need to do anything differently and you’ll continue to contact us in the same way. There are also no changes to the way we work with your financial adviser or how we look after your money.
We’ll roll out the final phase of the rebrand next year, when the platform and literature will be rebranded to M&G Wealth. At that point we’ll make a change to the registered address details and we’ll contact you to let you know when that’s happening. But once again, there’s nothing you’ll need to do, this is just for awareness.