M&G Wealth Platform: the only platform providing access to the full PruFund range

You and your clients now have even more choice when investing, as the full Prufund range is available on our platform.

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The full PruFund range is only available on our platform.

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Request a demo of our platform today, and find out more about how it works.

Why M&G Wealth Platform

Flexibility to support you. Helping to support your business, investment philosophy and you client relationships. Find out what you get from our award winning Platform.

Family linking

Spouses / civil partners, children, parents, grandparents and grandchildren's portfolio values can be consolidated to calculate the group annual platform charge, with charges applied proportionately.

Model portfolios

Build and manage a range of model portfolios. From Model Portfolio Service funds, advisory and full discretionary from advisers or DFMs.

White labelling

Supporting your brand and proposition along with a range of services and features to provide a smooth, consistent and rewarding client experience.

Cash management

Manage cash in the way that works best for you and your clients. Set aside cash, protect cash from rebalances or use a cash account.

Third party integrations

We integrate with specialist partners to help keep your business efficient and connected while delivering tools and functionality to give clients a great investment planning experience.


Access to full audit trail for each client account as well as a comprehensive Management Information (MI) reporting suite.

DFM access

We host over 100 DFMs on our platform, ranging from the big brands to specialist boutiques. If your preferred DFM isn't available, talk to us and we'll look to include it subject to agreement with them.

In-house dealing

We’re one of the few platforms with its own in-house exchange dealing desk. As a member of the London Stock Exchange, we can deal intraday so aren't limited to once a day bulk trades.

Want to know more?

More about PruFund

Learn more about PruFund and how it works

Already on the platform

What’s else is new?

  • Digital SIPP new business journey
  • CGT Tool
  • Consumer Duty Hub
  • Access to full PruFund range