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08 March 2023
M&G’s funding of the SOS Children’s Villages Empowering Families programme has transformed lives in India

Here is a spotlight on how Ambika, who lives in Bangalore, India with her husband and three children has benefitted from M&G’s funding of the SOS Children’s Villages Empowering Families programme.

The support which has been provided by the programme over the last five years has been life changing for Ambika and her family.

Ambika’s children were all anaemic and underweight, so SOS Children’s Villages provided Ambika with nutritional supplements to help restore their health, and she was provided with information on the importance of a balanced diet. Her children also received support with tuition fees and school supplies, allowing them to attend school on a regular basis.

Ambika also enrolled in one of SOS India’s Self-Help Groups, which equipped her with the skills and knowledge to help her manage her money, including getting a personal bank account and learning about savings and insurance. Through the Self-Help Group, Ambika also took lessons in entrepreneurship development, financial literacy, communication, and parenting skills.

The Empowering Families programme has helped Ambika’s family meet their basic needs throughout the early days of the pandemic. As restrictions lifted, they began a new professional endeavour. Along with her husband, Ambika now makes a comfortable living by selling vegetables.

Ambika, said: “Before SOS’s support, I always thought that our poor situation would be the same forever. That nothing would change. But, as soon as I came to the Empowering Families programme and started attending sessions, my perception changed. I am enormously proud of being a part of the SOS family and the Self-Help Group. They have motivated and energised me to move towards my dreams.”


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M&G plc, incorporated and registered in England and Wales. Registered office: 10 Fenchurch Avenue, London EC3M 5AG. Registered number 11444019. M&G plc is a holding company, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority.

M&G plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute a leading savings and investments business. M&G plc is the direct parent company of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in England and Wales.

M&G plc は、イングランド及びウェールズで設立・登録。本社登録地は10 Fenchurch Avenue, London EC3M 5AG。登録番号11444019。M&G plcは持ち株会社で、その子会社の一部はPRA(健全性監督機構)及びFCA(金融行為規制機構) に認可され、それらの規制対象となっています。

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Prudential plc

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M&G plc, incorporated and registered in England and Wales. Registered office: 10 Fenchurch Avenue, London EC3M 5AG. Registered number 11444019. M&G plc is a holding company, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority.

M&G plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute a leading savings and investments business. M&G plc is the direct parent company of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in England and Wales.