Why invest with us?
A compelling dual structure
M&G plc is a FTSE 100 company responsible for £345bn* worth of assets, and whose roots stretch back to 1848.
M&G plc is the sum of two distinct parts – M&G Investments, a global asset manager, and the Prudential Assurance Company – the insurance arm of the business. The Prudential Assurance Company owns the £134bn* Prudential With-Profits Fund and has an A+ rating for financial strength from Standard & Poors (correct as of 11 March 2026).
This dual structure allows us to offer innovative and highly differentiated investment solutions based on a combination of asset management and insurance expertise.
The value of any investment can go down as well as up so your customer might not get back the amount they put in.
*Figures correct as at 31 December 2025.
Asset manager, asset owner, trusted partner.
- Discover PruFund
- Institutional-grade investment exposure
- Investment and retirement solutions
- Shaping the world of tomorrow
PruFund’s USP is the combination of its significant scale, its life fund structure and its ability to offer smoothing. It is part of the £134bn* Prudential With-Profits Fund, a life fund with greater freedom and scale to invest in a wider range of assets than standard (UCITS) multi-asset funds.
This widens the investment universe beyond traditional assets like equities and bonds to alternative and private assets like private equity, private credit, infrastructure, physical real estate, and commodities.
Actively managed by a 80-strong team of experts, it’s the most diversified multi-asset solution available to retail investors in the UK.
Trusted by half a million investors. An established smoothing mechanism. A proven track record.
*Correct as at 31 December 2025.
At M&G, we are committed to democratising access to investment markets and strategies that have long been the preserve of institutional investors.
We believe such opportunities should be available for the many, not the few. That’s why we pride ourselves on being one of the first companies in the UK to offer retail investors access to private markets, such as infrastructure, private equity and private credit through PruFund.
It’s a forward-looking approach for a world in which many of the best opportunities are increasingly off exchange.
Optimise your clients’ financial plans by using our wide range of investment and retirement-focused products and services. Whether it is ISAs or seamlessly integrated retirement solutions that provide a one-stop shop for everything you need at various touchpoints – simple, flexible, and designed to deliver.
At M&G, you can assure your clients they are investing with real impact.
As a leading investor in private markets, PruFund – and its investors – play a important role in driving our future prosperity by supporting much-needed infrastructure projects.
Whether it is the high-speed railways, data centres, airports, and power grids that will drive economic growth or investments in our housing, health and educational infrastructure that will help to strengthen our social fabric.
We’re firm believers that such an approach offers great growth potential, while giving investors a collective stake in that growth and a greater sense that their investments are helping to improve the economy and society.
Why work with us?
- Award-winning technical knowledge
- News and insights
- Quarterly market outlook
- Events
Our renowned in-house experts provide regular insight on the more complex aspects of tax and portfolio management.
When the rules change, the Budget lands, or a client’s situation gets complicated – we’re here to help. Through live interactive sessions, rapid-response Budget commentary, plain-English regulatory updates, and direct ‘ask the experts’ access – we give you the clarity to act when it matters most.
Powerful planning tools – such as our Retirement Modeller – also provide practical support that can help sharpen your advice and strengthen client relationships. Not generic CPD – a genuine edge.
Stay on top of the issues shaping markets and investment thinking.
Our news and insights bring together timely commentary on topical debates, shifts in the market landscape, and developments in the regulatory environment. Drawing on the perspectives of our investment and policy experts, we explore what’s changing, why it matters, and how it could influence long term investment decisions.
A deeper look at markets, through the lens of those managing PruFund.
Produced by the team that manages PruFund, Lighthouse is our quarterly market outlook, designed to provide clear, thoughtful insight into how we see the world. Each edition explores key themes affecting markets and sets out the investment ethos, rationale and decision making that underpin how PruFund is managed – helping to bring our long-term approach to life.
Hear directly from the people behind our investment thinking.
Register for upcoming events and join our experts as they share their views on markets, investment challenges and emerging themes. Our events offer the opportunity to gain first hand insight, ask questions, and engage more deeply with the thinking that shapes our investment approach.
