Stewardship – our commitment to responsible investing
Watch our short video to find out more about our Stewardship approach and the support we’re providing.
At Prudential Assurance Company (PAC), we take a responsible approach to investment and asset allocation. Stewardship is one of the ways we do this, with potential benefits for your clients and the wider society. PAC is the asset owner for the Prudential With-Profits Fund, the UK's largest with-profits fund, which also includes the PruFund range of funds.
The Financial Reporting Council defines stewardship as "the responsible allocation, management and oversight of capital to create long-term sustainable value for clients and beneficiaries" and as signatories we adhere to this definition.
Our approach aims to maximise long-term value for your clients. We've gathered resources to support your client conversations.
If you haven’t watched our short video about the support we’re providing you on Stewardship, watch it on the link above.
Stewardship Reports – Discover how we put your clients’ money to work
To learn about how we manage your clients’ money, why not read our Stewardship reports?
Discover our responsible investment approach and see how we aim to generate long-term value while helping to contribute to a more sustainable economy, environment and society. As stewards, we actively manage your clients’ investments through appointed asset managers.
Prudential Assurance Company (PAC) Stewardship Report 2025
Since 2021, PAC has been recognised by the Financial Reporting Council (FRC) as a successful signatory to the UK Stewardship Code, widely recognised as the gold standard for stewardship in the financial industry, demonstrating our commitment to its principles. Signatory status is reviewed each year by the FRC.
We’re proud to confirm the PAC Stewardship Report, looking back over our stewardship activities during 2025 has enabled us to retain our FRC signatory status.
From this year, our PAC Stewardship Report is in two parts which are designed to be read in conjunction:
Policy and Context Disclosure – explains how we manage your clients' money responsibly, including our governance, policies and how decisions are made
Activities and Outcomes Report – shows what we did over the year and the real results of those actions for your clients
More reports will be coming soon. Watch this space
Adviser Toolkit
We understand that it can be useful to include visuals, images and graphics in client reports, newsletters and annual reviews.
To support your conversations with clients, we’ve pulled together a range of handy graphics for you to use with your clients.
Also, if you’d like to see our Stewardship web page for end customers, please find it here.
The content on this webpage is regularly updated, so please come back and see what’s new.
