PruFund is part of the £134bn* Prudential With-Profits Fund – the largest with-profits fund in the UK
The scale and structure of the Prudential With-Profts Fund is what sets PruFund apart from other multi-asset funds. Its life fund structure is the reason it can access a wider investment universe, including private markets while still offering daily liquidity to your clients.
Its scale and financial strength is the reason it can compete at sovereign wealth fund level for the best opportunities. And it’s the reason the smoothing mechanism can be maintained through market stress that might compromise a smaller fund.
*Correct as at 31 December 2025.
The value of any investment can go down as well as up so your customer might not get back the amount they put in.
The fund behind the fund – scale that opens doors
80 investment specialists – one common goal
PruFund operates with a dedicated team of 80+ investment specialists – most multi-asset funds have a handful. The breadth and depth of this expertise is particularly valuable in handling private market exposure, where access to deal flow, rigorous due diligence and strong institutional relationships are critical to securing the most compelling opportunities.
Asset manager, asset owner, trusted partner
M&G plc is a FTSE 100 company responsible for £345bn* worth of assets, and whose roots stretch back to 1848. M&G plc is the sum of two distinct parts – M&G Investments, a global asset manager with £81bn* in private market assets under management. And us, the Prudential Assurance Company – the insurance arm of the business, which owns the £134bn* Prudential With-Profits Fund. This depth of expertise and experience is significant contributor to the strength of the PruFund proposition.
*Figures correct as at 31 December 2025.
Learn more about what makes PruFund different
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