Your clients deserve exposure to the full market
PruFund invests where others cannot. Standard (UCITS) multi-asset funds – however well managed – are constrained by their structure. PruFund is genuinely different.
PruFund is a life fund – it’s part of the £134bn* Prudential With‑Profits Fund – which means it has the freedom and scale to tap into a wider investment universe – bringing institutional‑grade access to private markets, alternatives and commodities.
*Correct as at 31 December 2025.
The value of any investment can go down as well as up so your customer might not get back the amount they put in.
How £1,000 is put to work
(1 block = £1)
Drill into PruFund Growth and this is what you’ll find: a multi‑layered, truly global portfolio, built on genuine asset breadth. Each asset class has a role to play. No hidden concentration risk. Just meaningful diversification – the kind you can articulate to clients with confidence.
PruFund Growth* has achieved 5.58% annualised return since launch.
The Magnificent Seven problem
Standard multi‑asset funds may appear to offer built‑in diversification.
But look beneath the bonnet and a different story emerges. Passive equity exposure can leave a large share of total risk concentrated in a handful of US technology giants. Today, the Magnificent Seven accounts for an increasingly large percentage of the S&P 500 – with clear implications for volatility and sequencing risk if sentiment flips.
PruFund offers an alternative solution
Thanks to its active management, multi-layered diversification and forward-looking approach, PruFund captures emerging opportunities beyond US equities, while balancing exposure within US equities via equal and fundamentally weighted strategies, such as earnings based rather than market-capitalisation weightings.
Less single market reliance, reduced sensitivity to a handful of stocks, and ultimately, a better night’s sleep for clients.
The potential of private markets
For the many, not the few
With public funding coming under strain and more companies staying private, many of tomorrow’s opportunities are becoming harder to access. PruFund’s 20‑year track record in private markets helps open the door to investments usually reserved for a select few – but with the potential to influence the world around us.
01
Less correlated returns improving diversification
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Potential for higher returns
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Potential for lower portfolio volatility
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Possible inflation protection characteristics
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Sustainable investment opportunities
Learn more about what makes PruFund different
Ready to put PruFund to work?
Let’s talk about what PruFund can do for your clients – and your business.
