Boost client engagement in a hybrid advice world

Trusted tools for advisers, real value for clients

favourite
Empowering your client service with interactive videos

M&G, in partnership with Money Alive and Intelliflo, empowers advisers in today’s hybrid advice world with clear, engaging video content on PruFund.

growth
Building client confidence with proven performance

For over 20 years, PruFund has supported wealth and retirement planning. Our free-to-share client-facing PruFund Explainer and Refresher videos enhance client engagement and understanding, and support Consumer Duty requirements.

Access the free PruFund Explainer and Refresher videos

Use PruFund Explainer to support confident client recommendations at onboarding. At review time, PruFund Refresher helps reinforce why you recommended PruFund to your clients.

How to access the free-to-share PruFund videos:
  • Register: Fill out the registration form
  • Generate link: Share the unique link with your client
  • Engage & track: Use analytics to track & drive engagement

To send the PruFund videos via Intelliflo you have two options:
  • From your Intelliflo dashboard, go to ‘Library’ > ‘Videos’, select the PruFund video, and click to share it with your clients.
  • From the client record, click ‘Videos’ in the left menu, choose the PruFund video, and send it directly to your client
     

In both cases, your client gets a notification and can watch the video in the Personal Finance Portal

It’s clear and simple, it tells the story well and the message is easy to understand.
– Investment specialist on the PruFund explainer video

Why power your service with PruFund videos

For clients

choice
Clear understanding

Interactive visuals and simple language make PruFund easier to understand.

choice
On-demand convenience

Clients watch anytime, revisit key points, and feel more confident.

choice
Stronger engagement

Video keeps clients interested, informed, and connected to their plan.

For your business

choice
Consistent offer

Every client gets the same clear explanation of PruFund.

choice
Time-saving efficiency

Share once, use often save time across meetings and clients.

choice
Hybrid-ready and Duty-aligned

Built for hybrid advice, with quizzes and audit trails to support Consumer Duty.

The questions helped me understand better how PruFund works and think critically about how key features such as EGRs, UPAs and smoothing all work together.
– Customer on the PruFund explainer video recap

Frequently asked questions

The Explainer introduces clients to how PruFund works, while the Refresher reinforces key concepts prior to your annual review meeting, covering diversification, smoothing, Expected Growth Rates, and more. These videos are free for you to use and share with your clients.

By making complex concepts easy to understand and revisiting them at key touchpoints, the videos help clients stay informed, confident, and committed to their long-term goals.

They help demonstrate client understanding through interactive, optional quizzes and provide an audit trail, supporting your obligation to deliver clear, fair, and not misleading communications.

They’re integrated with Intelliflo, making it easy to send, track, and review engagement directly within your existing workflow.

No specialist setup is required. Sign up here to generate a unique, tracked link to send to your client, or log into your Intelliflo dashboard where you’ll be able to access and share the videos via a tracked link.

Enhance your client support now

alt