PruFund Power Hour: Sense & Suitability

In a market shaped by ongoing economic uncertainty and geopolitical noise, the experts shared how they were interpreting the current environment and applying their tried and tested approach to navigating shorter‑term volatility — all with a clear focus on supporting clients to stay invested and achieve their long‑term goals.

What we covered

• Why active management mattered more than ever, particularly in a world where volatility and uncertainty were the norm rather than the exception.
  
  
• The role of smoothing in retirement planning conversations:
  How smoothed funds could sit effectively within a broader retirement planning framework — helping to reduce the impact of market volatility, reassure clients during periods of uncertainty, and keep them invested when it mattered most.
  
  
• Diversification that went beyond the usual multi‑asset toolkit:
  How PruFund’s broad diversification — spanning around 40 underlying asset classes, including private markets — aimed to enhance resilience, manage inflation risk, and support more consistent outcomes. We also touched on how this had played out in terms of performance and included the quarterly update on the funds.

Finally, we shared our imminent plans to make PruFund available on a number of third‑party platforms, broadening access for advisers.