For UK financial advice professionals only, not approved for use by retail customers. Click here for the customer website.

About us

We take the needs of financial advisers and their teams seriously.

We provide service and support to help make your professional life easier and to help you meet the financial goals of your clients.

Whether it’s making sure the client sales process runs smoothly or helping you understand everything about our products, your dedicated contacts are just a call or email away.

PruAdviser is Prudential’s website for UK financial advisers and their teams. It aims to give you the answers you need, keeps you up to date on regulatory changes, helps you do business online and much more.

And when it comes to recommending us to your clients, Prudential is a name they can trust.

We take great care over keeping our financial performance strong, to provide your customers with financial security and the chance to build a better future for themselves and their families.

M&G plc is a financial services group with operations in the UK, Europe, Asia, Africa and the US.


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Contact us

Get in touch if you have any questions or need help with any of our products, funds, clients cases or this website.