A smoothed multi‑asset fund range that helps you deliver better client journeys and more predictable outcomes, supporting client peace of mind through volatility and drawdown.
PruFund in numbers
An engine you can rely on
Attractive returns don’t have to come at the expense of a stable investment journey. For more than two decades, PruFund has navigated market uncertainty, through the financial crisis, COVID and beyond. Consistent and dependable – proven by the test of time.
Different by design
In a market saturated with multi-asset solutions, PruFund stands in a league of its own. What sets it apart is not a single feature – it’s the unique combination of three core elements that, together, deliver a powerful investment experience.
The road to multi-asset leads to PruFund
Reasons to use multi-asset...
Asset diversification
The challenge is
UCITS diversification only goes so far
Mainly equity and bonds with private assets limited by UCITs rules.
Reasons to consider PruFund
Life Fund diversification goes further
PruFund invests in around 40 sub asset classes with a significant allocation to private markets.
Style diversification
The challenge is
Index concentration risks
Many multi-asset funds and passive MPS portfolios have concentration risks – e.g. in US technology Magnificent 7 stocks.
Reasons to consider PruFund
PruFund is actively managed
PruFund diversifies within asset class by style and uses equal and fundamentally weighted funds.
Smoother journey than pure equity
The challenge is
Ever-present volatility can cause panic
Recent events have caused sharp drops in multi-asset funds that panicked many clients.
Reasons to consider PruFund
An even smoother journey
Thanks to higher levels of asset diversity, and its smoothing mechanism, PruFund delivers an even smoother journey than other multi-asset investments.
Regulatory drivers to outsource
The challenge is
Complexity and cost
The desire to complement a standard multi-asset fund with a third-party alternatives allocation can add complexity and increase costs.
Reasons to consider PruFund
Access public and private market expertise
Outsource to a manager with public and private markets expertise and the dual structure (asset management firm and insurance company) to offer this to everyday investors.
Ready to put PruFund to work?
Let’s talk about what PruFund can do for your clients – and your business.
Explore the PruFund range
