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Diversification is more than a mix. It's a strategy for stability
For over 20 years, PruFund has been known for its unique smoothing mechanism, helping around 500,000 UK clients ride out volatility and stay invested. But smoothing is only part of the engine. Underpinning PruFund’s ability to deliver long-term outcomes is a powerful combination of strategic asset allocation, deep diversification, global reach, and a commitment to making a positive difference.
Global Diversification of PruFund
Click on the PruFund Growth and PruFund Cautious interactive pie charts below to see a breakdown of the different asset classes and their respective underlying managers.
Now you've seen the asset allocation breakdown for PruFund Growth and PruFund Cautious, you can also look at the range of private market investments within the PruFund range of funds.
PruFund private market investments
Why we believe in PruFund
Global diversification
With over £65 billion in assets under management, the PruFund range is well diversified. Investing globally in a range of asset classes to help manage risk and potentially enhance long-term returns.
Expertise
Advisers and their clients trust the experienced professionals to make informed decisions and manage the fund effectively. Providing peace of mind.
Performance
Its strong track record of delivering competitive returns means it has a proven history of performance for over 20 years.
Trust
PruFund has been recommended for its suitability to around 500,000 clients - those saving for retirement, looking for income or looking for growth.
Smoothing volatility since 2004
For your clients, being invested can feel like navigating choppy waters. PruFund helps calm the waves of market volatility, offering you and your clients a trusted, globally diversified solution for consistent, long-term growth.
With over 20 years of proven performance, it supports wealth and retirement planning while fostering client confidence for around 500,000 UK investors. We can't predict the future. Past performance isn't a guide to future performance.
The value of your investment can go down as well as up so you might not get back the amount you put in.
Watch this short video through the PruFund journey, starting in November 2004. Navigating market volatility and uncertainty, PruFund has a proven track record which has given your clients a smoothed investment journey for over 20 years.
Why advisers recommend PruFund
"PruFund is like a super tanker navigating through volatile waters - steady, reliable, and built to endure. It's not about chasing the highest returns but providing a solid foundation for growth backed by a strong financial institution."
Jonathan L, Financial Adviser, Greater Cheshire West and Chester
Achieving client goals together
PruFund timelines
This document shows the performance of PruFund Growth and PruFund Cautious since launch across various investment wrappers, highlighting key economic events across the timelines that have impacted markets in the last 20 years.
© Prudential 2025
"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at 5 Central Way, Kildean Business Park, Stirling, FK8 1FT. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company Limited. The Prudential Assurance Company Limited and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc which is a holding company registered in England and Wales with registered number 11444019 and registered office at 10 Fenchurch Avenue, London EC3M 5AG, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.