Online service maintenance. Be advised of scheduled maintenance for online services.
Popular searches
Smoothing volatility since 2004
For your clients, being invested can feel like navigating choppy waters. PruFund helps calm the waves of market volatility, offering you and your clients a trusted, globally diversified solution for consistent, long-term growth.
With over 20 years of proven performance, it supports wealth and retirement planning while fostering client confidence for over 450,000 UK investors. We can't predict the future. Past performance isn't a guide to future performance.
The value of your investment can go down as well as up so you might not get back the amount you put in.
Watch this short video through the PruFund journey, starting in November 2004. Navigating market volatility and uncertainty, PruFund has a proven track record which has given your clients a smoothed investment journey for over 20 years.
Why we believe in PruFund
Global diversification
With around £64 billion in assets under management, the PruFund range is well diversified. Investing globally in a range of asset classes to help manage risk and potentially enhance long-term returns.
Expertise
Advisers and their clients trust the experienced professionals to make informed decisions and manage the fund effectively. Providing peace of mind.
Performance
Its strong track record of delivering competitive returns means it has a proven history of performance for over 20 years.
Trust
PruFund has been recommended for its suitability to around 450,000 clients - those saving for retirement, looking for income or looking for growth.
Why advisers recommend PruFund
"PruFund is like a super tanker navigating through volatile waters - steady, reliable, and built to endure. It's not about chasing the highest returns but providing a solid foundation for growth backed by a strong financial institution."
Jonathan L, Financial Adviser, Greater Cheshire West and Chester
PruFund Update and 2025 Bonus Declaration
On this event, we reviewed the latest Expected Growth Rates (EGRs) and Unit Price Adjustments (UPAs) for the PruFund range of funds as well as announcing the outcomes from our annual Bonus Declaration for the With-Profits Fund and the impact of this at a product level.
© Prudential 2025
"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at 5 Central Way, Kildean Business Park, Stirling, FK8 1FT. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company Limited. The Prudential Assurance Company Limited and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc which is a holding company registered in England and Wales with registered number 11444019 and registered office at 10 Fenchurch Avenue, London EC3M 5AG, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.