Skip to Main Content
For UK financial advice professionals only
For UK financial advice professionals only
How can we help you?

Why we believe in PruFund

Scale

With over £68 billion in assets under management, the PruFund range is well diversified. Investing globally in a range of asset classes to help manage risk and potentially enhance long-term returns.

Structure

Advisers and their clients trust the experienced professionals to make informed decisions and manage the fund effectively. Providing peace of mind.

Smoothing

Its strong track record of delivering competitive returns means it has a proven history of performance for over 20 years.

Diversification is more than a mix. It's a strategy for stability

For over 20 years, PruFund has been known for its unique smoothing mechanism, helping around 500,000 UK clients ride out volatility and stay invested. But smoothing is only part of the engine.

Underpinning PruFund’s ability to deliver long-term outcomes is a powerful combination of strategic asset allocation, deep diversification, global reach, and a commitment to making a positive difference.

PruFund private market investments

Global Diversification of PruFund

Click on the PruFund Growth and PruFund Cautious interactive pie charts below to see a breakdown of the different asset classes and their respective underlying managers.

Smoothing volatility since 2004

Watch this short video through the PruFund journey, starting in November 2004. Navigating market volatility and uncertainty, PruFund has a proven track record which has given your clients a smoothed investment journey for over 21 years.

Speak to us about PruFund

Why advisers recommend PruFund

PruFund is like a super tanker navigating through volatile waters - steady, reliable, and built to endure. It's not about chasing the highest returns but providing a solid foundation for growth backed by a strong financial institution.
Jonathan L, Financial Adviser, Greater Cheshire West and Chester

Achieving client goals together

PruFund Timelines

This document shows the performance of PruFund Growth and PruFund Cautious since launch across various investment wrappers, highlighting key economic events across the timelines that have impacted markets in the last 20 years.

See PruFund journey

Our funds

Speak to us about PruFund

Contact us

The information provided is by Prudential Distribution Ltd, and/or M&G Wealth Investments LLP, Investment Funds Direct Limited, Prudential International Assurance and/or The Prudential Assurance Company. 

To understand M&G's business and brands, you can view our Corporate & Regulatory Information.

© M&G 2026