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For UK financial advice professionals only
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Consumer Duty

Read all about how we are supporting all our clients to get the best possible outcomes.

What is Consumer Duty?

Consumer Duty at its heart is about putting the needs of all our clients first. We need to ensure that client outcomes are at the centre of everything we do. But how do we do that?

The Financial Conduct Authority (FCA) have published the final rules for Consumer Duty alongside finalised guidance. These were implemented on 31 July 2023 for new and existing products and services, and 31 July 2024 for closed products or services.

Consumer principle

  • Firms must act to deliver good outcomes for customers

Cross-cutting rules

  • Act in good faith towards customers
  • Avoid foreseeable harm to customers
  • Enable and support customers to pursue their financial objectives

Four outcomes

  • Products and services
  • Price and value
  • Consumer understanding
  • Consumer support

What’s included in the Consumer Duty Hub

In this Consumer Duty Hub you’ll find the value assessments for all of our products along with supporting information. This should assist in establishing overall value when combined with the service that you provide to your client. It’s important that we all work together to ensure the necessary information is provided to meet the new requirements.

The vast majority of our business at M&G is conducted by professional financial advisers, and we are always keen to champion the advice market, and support it in any way we can. We believe we have some unique propositions, but we rely on you, our adviser partners to recommend them where appropriate. Let’s keep working together to make sure we are giving the best possible outcome to our clients.

*Please remember that the value of your client's investment and any income from it can go down as well as up. They may not get back the amount they put in.

Key documents

Pru Legacy Products are products that are no longer open to new business, however other transactions may still be available.

To access information concerning value assessments for our range of legacy products, please refer to the Legacy Products section provided on the PruAdviser website. This section offers insights and guidance regarding the evaluation of our legacy product offerings.

The 2024 value assessments are valid until 31 December 2025.

Further support

A guide to ongoing advice – satisfying clients & meeting FCA requirements

Two of the biggest challenges facing advisers in 2025 and beyond is how they provide and demonstrate the provision of ongoing advice, and how they can demonstrate value to their clients.

Read more
Due diligence and third party reports

The FCA’s paper TR16/1 Assessing Suitability: Research and due diligence of products and services, requires advisers to demonstrate they have the appropriate information and evidence on file for their client investment recommendations.

 

Read more
How we manage money

The M&G Life Investment Office (LIO) has great strength in depth with a team that includes investment professionals with expertise in capital market research, investment strategy design, liability management, derivatives and portfolio management.

 

Read more
PruFund client support information

A range of client facing content to support your client conversations around PruFund.

Read more
Products

View our range of products.

 

Read more

The information provided is by Prudential Distribution Ltd, and/or M&G Wealth Investments LLP, Investment Funds Direct Limited, Prudential International Assurance and/or The Prudential Assurance Company. 

To understand M&G's business and brands, you can view our Corporate & Regulatory Information.

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