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24 January 2024

M&G Real Estate Acquires Frontier Shinjuku Tower; Strengthens Conviction on Asia Pacific Living Sector

2024

SINGAPORE/ HONG KONG/ JAPAN, 24 January 2024 – M&G Real Estate Asia (M&G) – part of M&G plc’s £74 billion1 Private Markets business, has acquired Frontier Shinjuku Tower, a premium high-rise multi-family property located in Nishi-Shinjuku, Tokyo for approximately JPY 30 billion (USD 201.6 million). This investment is made on behalf of M&G’s Targeted Strategy, which invests in value-add opportunities.

Martin Seol, Head of Targeted Strategy at M&G Real Estate Asia says,
“Amidst the evolving landscape post-pandemic and adjustments in the interest rate environment, we are strategically expanding our direct value-add investments to cultivate higher returns for our investors. The acquisition of Frontier Shinjuku Tower exemplifies our commitment to this strategy.”

‘’We are keenly focused on sectors such as residential – including student housing and co-living – along with logistics and hospitality across the Asia Pacific, the United Kingdom and Europe. Leveraging our expert asset management capabilities, we aim to enhance the intrinsic value of our investments, ensuring they not only yield economic benefits but also uphold ESG standards’’, adds Seol.

Asia Pacific’s growing urbanisation and immigration continues to drive demand for rented residential property in key cities, particularly as home price growth has substantially outpaced incomes.2 With residential rents having kept pace or even outperformed inflation, and lower volatility seen in occupancy rates in residential assets during cyclical downturns, this sector presents a long-term and scalable opportunity for investors. This investment additionally represents M&G’s continued expansion in the residential sector in Japan, as part of the firm’s positive position on the Asia Pacific Living sector.

Completed in December 2017, Frontier Shinjuku Tower is a 24 storey building constructed by Japan’s leading residential developer Sekisui House. Situated on a generous 3,062 sqm freehold corner site in Nishi-Shinjuku, within Tokyo CBD, the property features a total net lettable area (NLA) of 14,877 sqm, comprised of 298 residential units and commercial components of mixed retail and office units on the lower floors. It is conveniently located in close proximity to Hatsudai and Shinjuku stations.

M&G plans to invest additional capital to further position Frontier Shinjuku Tower as a high-end multi-family property, and to restructure the commercial components to generate stable income.

Frontier Shinjuku Tower is likely to achieve a CASBEE S (Comprehensive Assessment System for Built Environment Efficiency) rating and currently holds a DBJ Green rating of 4 stars, which is amongst the highest for multi-family properties.

M&G’s acquisition of the Frontier Shinjuku Tower is part of a strategic series of investments in Japan, including a significant stake increase in the ESR Ichikawa Distribution Centre in the Greater Tokyo Bay Area in 2023, and the acquisition of 30 multi-family residential properties from Blackstone for JPY 49.2 billion in 2022, and the Minato Mirai Center Building in Yokohama in 2022, M&G’s largest real estate acquisition in Asia for some JPY 100 billion.

Seiko Ikeda, Head of Japan Real Estate at M&G says, “Japan is an essential pillar in M&G’s investment strategy, and we are relentlessly exploring opportunities that promise substantial value growth. The multi-family residential sector, in particular, is pivotal to our strategic positioning and success in the Japanese market. The addition of the Frontier Shinjuku Tower to our portfolio is a testament to our commitment to capitalising on high-potential assets and building our presence in this key market.”

1 As at 30 June 2023
2 Demographia International Housing Affordability, 2023

Media enquiries

Dinah Seah

M&G Investments (Asia)

Sabrina Cheng

M&G Investments (Asia)

Notes to editors


M&G Investments is part of M&G plc, a savings and investment business which was formed in 2017 through the merger of Prudential plc’s UK and Europe savings and insurance operation and M&G, its wholly owned international investment manager. M&G plc listed as an independent company on the London Stock Exchange in October 2019 and has £332.8 billion of assets under management (as at 30 June 2023). M&G plc has over 5 million customers in the UK, Europe, the Americas and Asia, including individual savers and investors, life insurance policy holders and pension scheme members.

For nearly nine decades M&G Investments has been helping its customers to prosper by putting investments to work, which in turn creates jobs, homes and vital infrastructure in the real economy. Its investment solutions span equities, fixed income, multi asset, cash, private debt, infrastructure and real estate.

M&G recognises the importance of responsible investing and is a signatory to the United Nations Principles for Responsible Investment (UNPRI) and is a member of the Climate Bonds Initiative Partners Programme.

M&G plc has committed to achieve net zero carbon emissions on its total book of assets under management and administration by 2050 and committed to reduce operational carbon emissions as a corporate entity to net zero by 2030.

M&G Real Estate is a leading financial solutions provider for global real estate investors. As part of M&G Investments’ private assets and alternatives division, M&G Real Estate has a sector leading approach to responsible property management and is committed to continuously improving the sustainability performance of its funds. Globally M&G Real Estate manages more than £33.9 billion (as at 30 June 2023) of assets on behalf of clients, providing a range of strategies and solutions.
  • M&G Real Estate Asia launched Targeted Strategy in 2019 to invest into value-add opportunities, across the office, logistics, residential, hotels and alternative property sectors in key gateway cities across Asia Pacific, UK and Europe.
  • The strategy aims to derive increased rental income and capital appreciation by active asset management including refurbishment and repositioning a diversified portfolio of real estate assets.

This press release reflects the authors’ present opinions reflecting current market conditions; are subject to change without notice; and involve a number of assumptions which may not prove valid. It has been written for informational purposes only and should not be considered as investment advice or as a recommendation of any particular security, strategy or investment product. Past performance is not a guide to future performance.

The services and products herein are available only to investment professionals and are not available to individual investors, who should not rely on this communication. Information given in this document has been obtained from, or based upon, sources believed by us to be reliable and accurate although M&G does not accept liability for the accuracy of the contents.

Issued by M&G Investment Management Limited (unless stated otherwise), registered in England and Wales under number 936683, registered office 10 Fenchurch Avenue, London EC3M 5AG. M&G Investment Management Limited is authorised and regulated by the Financial Conduct Authority. M&G Real Estate Limited is registered in England and Wales under number 3852763 and is not authorised or regulated by the Financial Conduct Authority. M&G Real Estate Limited forms part of the M&G Group of companies.

In Hong Kong: Issued by M&G Investments (Hong Kong) Limited. Office: Unit 1002, LHT Tower, 31 Queen’s Road Central, Hong Kong. In Singapore: Issued by M&G Real Estate Asia Pte. Ltd. (Co. Reg. No. 200610218G), regulated by the Monetary Authority of Singapore.
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M&G plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute a leading savings and investments business. M&G plc is the direct parent company of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in England and Wales.

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