The future is bright for advisers

Vince Smith-Hughes,
Head of Business Development

Significant turnaround in just three years
But the industry worries about where new recruits are coming from and Prudential’s Adviser Barometer shows advisers are working harder than ever

Advisers are increasingly optimistic about the future of the industry with growing numbers predicting expansion and happy to recommend financial advice as a career, exclusive research from Prudential¹ shows.

Its 2018 Adviser Barometer found more than two out of five (41 per cent) advisers and firms expect the number employed across the industry to grow in the year ahead with 79 per cent happy to recommend financial advice as a career.

The findings show a huge change from 2016³ when Prudential first surveyed advisers’ attitudes. At that time 11 per cent were predicting growth in adviser numbers and only 44 per cent would recommend advice as career. Last year² nearly two out of five (38 per cent) predicted growth while 70 per cent recommended advice as a career.

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