M&G plc reveals new look for Prudential brand in the UK and Europe

M&G plc has revealed a fresh new look for the Prudential brand in the UK and Europe, including the introduction of a new company logo.

M&G plc was formed in 2019, bringing together savings and investment giant, Prudential UK & Europe, and leading global fund manager, M&G Investments, to form a listed company.

Since then, the company has been working to more closely align the visual identity of the different brands within the M&G plc family.

From mid-May 2021, around 5 million customers will begin to see Prudential UK & Europe’s new logo and colour palette appearing on the company’s websites and online services, as well as brochures, letters and emails.

The new Prudential UK & Europe logo

Pru

David Macmillan, Chief Customer and Distribution Officer for M&G plc, said: “We’re proud to have been caring for customers under the Prudential brand in the UK and Europe for over 170 years and, although we are changing how we look, our customers can rest assured that we will continue to offer the same financial expertise and products to help them manage and grow their savings, so they can live the life they want.”

To implement the new branding in a sustainable and cost-effective way, our communications are being updated gradually over the next 6-12 months, so Prudential customers in the UK and Europe may receive communications in both the old and new styles during this period.

More information for Prudential UK & Europe customers is available on pru.co.uk.

Download a PDF of the release

Media Enquiries:

Louise Bryans

M&G Media Relations

020 8162 4592

07733 315139

Louise.bryans@mandg.com

Notes to editors

OpenAbout M&G plc

M&G plc is an international savings and investments business, managing money for both individual savers and institutional investors in 28 markets. As at 31 December 2020, we had £367 billion of assets under management and administration, around 5 million retail customers and more than 800 institutional clients.

With a heritage dating back more than 170 years, M&G plc has a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. We serve our savings and insurance customers under the Prudential brand in the UK and Europe and for asset management in South Africa, and under the M&G Investments brand for asset management clients globally.

OpenAdditional Information

M&G plc, a company incorporated in the United Kingdom, is the direct parent company of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom

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M&G plc, incorporated and registered in England and Wales. Registered office: 10 Fenchurch Avenue, London EC3M 5AG. Registered number 11444019. M&G plc is a holding company, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority. M&G plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute a leading savings and investments business. M&G plc is the direct parent company of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in England and Wales.