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About us

Making the most of your money shouldn’t feel like a chore. We ditch the jargon, keep things straightforward, and provide the tools to help get you where you want to be. 

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Who we are

M&G is a financial services provider built around one simple belief: people deserve to feel confident about their financial future. 

Behind every product and service is a team that genuinely cares about helping you make sound decisions. Whether you’re planning for tomorrow or navigating important choices today, we take the time to listen, understand what matters to you, and offer support that feels personal, not overwhelming.

M&G is the home of 'Prudential'

If you have a plan branded as Prudential – whether that’s a product invested in PruFund, the Prudential Guaranteed Income Plan, or anything else carrying the Prudential name – it’s managed by the Prudential Assurance Company, which forms part of M&G. Put simply, if your paperwork refers to Pru or Prudential, you’ve come to the right place.

What we do

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Financial advice

Investing in advice really is investing in you. Our expert advisers are on hand to create tailored plans which aim to transform your goals into reality.

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Retirement support

We’re here to help you shape a retirement you’re excited to live, with a strategy that supports your ambitions today and adapts as life evolves.

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Investment solutions

Our investment solutions are designed to balance growth potential with stability, whilst catering for different risk appetites.

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Steeped in history. Trusted by millions.

We’ve proudly stood the test of time, and can trace our roots back to 1848 when Prudential was formed. Since then, our business has seen considerable change. But one thing has remained constant – our commitment to helping people with their money. Today, Prudential forms part of M&G plc – a FTSE 100 company with a truly global presence.

Our history and heritage
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A global presence shaped around our customers

£375.9bn

Assets under management

4.2m+

Customers

38

Locations

6

Continents

Source: Figures for M&G plc as at 31 December 2025

Under the UK Solvency regulatory regime, we have to publish a Solvency and Financial Condition Report every year. This report gives our policyholders and other interested parties information on the financial strength of our regulated insurance companies, The Prudential Assurance Company Limited (PAC) and Prudential Pensions Limited (PPL). The Solvency and Financial Condition Report, prepared at M&G plc group level, shows that PAC and PPL are financially strong companies. This means we’re able to withstand major market volatility and make sure we continue to meet our commitments to you.

We have an A+ rating for financial strength from Standard & Poors (applicable to The Prudential Assurance Company Ltd) – correct as of 11 March 2026.