Need to make a complaint?

Ways to make a complaint

message us
Message us

If you have Online Service access, log in and send us a secure message.
If not, or if you’re contacting us on someone’s behalf, message us using PruMail.

call us
Call us

Call the phone number specific to your product. Have your plan number ready when speaking with our Customer Service team. Find the right contact number for your plan.

write to us
Write to us

Please write to Complaint Resolution Unit, Prudential, Lancing, BN15 8GB. Please give us as much relevant information as possible, including your plan number(s).

How we handle your complaint

Prudential and M&G Advice Partners Limited are both part of M&G plc group and follow the same complaints process.

A Customer Service Agent will try to resolve your concern. If they can’t, a Customer Services Specialist will take over and handle it personally.

We aim to resolve complaints within 5 business days (Monday to Friday, excluding Bank Holidays).

  • Where possible, we’ll call you to resolve the issue immediately.
  • If we can’t resolve your complaint within that timeframe, we’ll confirm receipt and let you know the next steps.

Complex complaints may take more time because we may need to gather and review information from multiple sources. If this happens, we’ll write to you:

  • Within 4 weeks: We’ll update you on its progress.
  • Up to 8 weeks: We’ll aim to complete our investigation and send you a final response. 
  • After 8 weeks: If your complaint isn’t resolved, you may be able to escalate certain complaints to the appropriate Ombudsman Service. We’ll provide full details of your rights at this time.

If your complaint remains unresolved or you’re unhappy with our final response, you may escalate certain complaints to the appropriate Ombudsman Service. Full details will be provided in our final response.

If your complaint remains unresolved after receiving our final response and you have no new information, you can refer it to the appropriate Ombudsman Service.

The Financial Ombudsman Service (FOS)

  • Handles certain types of complaints about financial services.
  • For details on complaints they won’t consider, visit their website.
  • Refer your complaint to the FOS within six months of our final response. After this period, the FOS will only consider your case in exceptional circumstances.
  • This service is free and won't affect your legal rights.


Contacting the FOS

Write: Exchange Tower, London, E14 9SR

Phone: 08000 234 567

EmailComplaint.info@financial-ombudsman.org.uk

Online: financial-ombudsman.org.uk


The Pensions Ombudsman (PO)

  • Is an independent organisation that investigates pension administration issues.
  • Handles complaints about company pension schemes.
  • This service is free and won't affect your legal rights.


Contacting the PO

Online: pensions-ombudsman.org.uk

Please contact your financial adviser. We can only investigate your complaint if we gave you the advice.

We take the privacy and protection of your personal information seriously. To ensure compliance with data protection laws, we

  • have an appointed Data Protection Officer (DPO), and
  • keep records of complaints for 3 years, in line with regulatory requirement.

Contacting the DPO

Write: Customer Service Centre, Prudential, Lancing, BN15 8GB.

Phone: 0800 000 000, Monday to Friday, 08:00 – 18:00.

Not satisfied with our response?

If you’ve raised your concerns with our DPO but remain dissatisfied, you can refer your complaint to the Information Commissioner’s Office (ICO) – an independent authority that protects individuals’ information rights. Using this service won’t affect your legal rights.

Phone: 0303 123 1113 (or +44 16255 45700 if calling from abroad).

Online: ico.org.uk

Information about your product

Before contacting us, take a look at your product-specific guidance and information. We've put together helpful answers to common questions, to help you find what you need quickly and easily - saving you time.

Eveything you need to know
Everything you need to know about your product
Manage your plan online

The quickest and easiest way to access information about your Prudential product, manage it, or to make changes to certain personal information, is through our Online Service. Registering is quick and easy.

Already registered? Access your product details, update your information and message us directly using our Online Service.

Support, when you need it the most

If your circumstances mean you need a bit more support, we’re here. Visit our Care and Support Hub to find out how we can help.

Contact us

Need more help?

If you can’t find what you’re looking for, or need more help, there are a number of ways you can get in touch.