PruFund your future with financial advice

Meet the PruFunders and see what we’ve PruFunded

Over half a million people have been advised to put their money to work with PruFund. For their future. Their retirement. And the life they’re working towards.

Watch Norman's PruFunder story and see the difference it's made.

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+20 year track record

Navigating market uncertainty through the financial crisis, COVID and beyond

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Aims to give you greater peace of mind

Through a more consistent investment experience

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Part of the UK’s largest With‑Profits fund

Which has the freedom and scale to invest where others cannot

We can't predict the future. Past performance isn't a guide to future performance. Your investment can go down as well as up, and you could get back less than you paid in.

See what's been PruFunded

Just some of the businesses and places PruFund invests in  

Manchester Arndale  

Manchester Arndale is a flagship retail destination at the heart of one of the UK’s most vibrant cities, welcoming 46 million visitors every year. Its prime city‑centre location, excellent transport links and constant footfall keep demand high – helping to support a steady and reliable income stream.  

Home to a strong mix of global brands, and continually refreshed to stay relevant, it remains a part of daily life for many Mancunians. For PruFunders, it offers something powerful: a tangible place you can actually see and understand.

Greencore Homes 

Greencore Homes creates high‑quality, energy‑efficient homes that are affordable, and designed for modern living. Built in Oxfordshire using innovative, low‑carbon methods and local supply chains, these homes support regional jobs while helping residents save on everyday energy bills.  

They have a bold ambition to build 10,000 climate-positive homes by 2035. For PruFunders, it’s a chance to back a business supporting the transition to a low‑carbon future – with the potential for long‑term growth driven by real demand. 

While Greencore Homes has a sustainability focus, it is just one underlying investment and is not representative of PruFund as a whole.

Pragmatic Semiconductors  

Pragmatic Semiconductors is powering the next generation of everyday technology by reimagining how tiny electronic chips are made. Produced at its advanced Durham facility, these chips feature in everything from bank cards to packaging – using a breakthrough approach that makes them faster to produce and more affordable. 

This enables wider use cases, helping businesses track products and improve efficiency. For PruFunders, it’s an opportunity to back a UK innovator set to create 500 skilled jobs in the North East, while scaling a technology with real-world relevance and long-term growth potential. 

PruFund at a glance

PruFund is a range of smoothed funds that invest across a wide range of assets, helping to reduce the impact of short-term market movements. It’s available through pensions, ISAs and investment bonds by speaking to a financial adviser, and is provided by the Prudential Assurance Company – part of M&G.

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Your free PruFunder retirement confidence guide

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Speak to your adviser about PruFund

To find out if PruFund is suitable for your needs, speak to your financial adviser. If you don't already have one, M&G Advice can help. 

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