Our new look, same commitment

5 min read 23 Sep 25

After more than 175 years since we began helping people, it’s fair to say our look and feel as a brand has changed a few times, after all, it’s unlikely you’d keep the same decor for almost two centuries. It’s important to evolve and move with the times while always staying true to our purpose – giving everyone real confidence to put their money to work.

That’s why we are refreshing our brand and our voice in the market. Before we explain the changes, lets answer the most important question first, does any of this affect my plans, investments, or services? The short and simple answer is NO.

You don’t need to do anything, and this will have no impact on your savings, plans, and investments with us or how we manage them.

Why we’re changing.

We’re rebranding to strengthen our identity and align with our ambition to help more people achieve their financial goals.

What’s changing?

M&G Wealth & M&G Wealth Advice will be changing to M&G and M&G Advice respectively.
Our M&G logo and identity are being refreshed to create a more contemporary look and to help deliver a consistent experience for all our customers.

Our imagery is changing to reflect a modern society, a world that redefines retirement. That’s why we’re focusing on a more aspirational, positive, and realistic representation of retirement - one that inspires people to plan, feel comfortable discussing finances, and have the confidence to seek advice.

When will it change?

You’ll see a gradual change over the next few months, so you might notice a mix of old and new brands and logos while we work behind the scenes to update everything.

Pru continues to be an integral part of our brand.

Our Pru brand remains a strong and important part of the M&G family, so any product or plan information you currently receive or may receive in the future will still be from Pru, for example, annual statements.

It’s important to always stay vigilant when it comes to your finances.

Keeping your personal information secure and protecting you from fraud is one of our top priorities. If you’d like some top tips about how to identify potential scams, check communications are genuine and keep your money safe, you can visit our security and scams hub for more information.

"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at 5 Central Way, Kildean Business Park, Stirling, FK8 1FT. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company Limited. The Prudential Assurance Company Limited and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc which is a holding company registered in England and Wales with registered number 11444019 and registered office at 10 Fenchurch Avenue, London EC3M 5AG, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.