Our approach to managing your money
Watch our short video to see more on Stewardship and what it means for you.
At Prudential Assurance Company, our purpose is to give everyone real confidence to put their money to work.
One of the ways we do this is through Stewardship, taking a responsible approach to how and where your money is invested.
If you haven’t watched our short video about our Stewardship approach, watch it on the link above.
Stewardship – Discover what we do on your behalf
Discover how we manage your money with our Stewardship Reports. And, how we generate long term value for you while helping to contribute to a more sustainable economy, environment and society.
As guardians of your money, we actively manage your investments to help meet the funds objectives and give you peace of mind.
Prudential Assurance Company (PAC) Stewardship Report 2024
Since 2021, PAC has been recognised by the Financial Reporting Council (FRC) as a successful signatory to the UK Stewardship Code, demonstrating our commitment to its principles. Signatory status is reviewed each year by the FRC.
Our 2024 PAC Stewardship Report has recently been submitted to the FRC. And while we await the updated list of signatories to be published later in 2025, you can find a copy of the submitted report here.
For a quick read, just go to pages 4 and 5 for a summary of our 2024 stewardship and sustainability activities.
Prudential Assurance Company: How we manage your money
This Report describes how we manage your money, including general performance, across the With-Profits Fund, PruFund Cautious, PruFund Growth and the PruFund Risk Managed range of funds.
2023 PruFund Planet range of funds: How we manage your money
Discover how we’re investing your money responsibly in line with the sustainability objectives of the PruFund Planet range of funds.
Any questions?
Please speak to your adviser if you have specific questions on either stewardship or your own policy’s performance.
We’re not asking you to make any decisions or to take any action; this information is for your interest only. But if you’re unsure which fund your policy is invested in or want to know about your own policy’s performance, there are a couple ways you can find out:
- You can contact your adviser
- You can check your policy annual statement. You can also do this online at mypru either through logging in or registering
- Search for a financial adviser in your area by visiting unbiased.co.uk
© Prudential 2025
"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at 5 Central Way, Kildean Business Park, Stirling, FK8 1FT. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company Limited. The Prudential Assurance Company Limited and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc which is a holding company registered in England and Wales with registered number 11444019 and registered office at 10 Fenchurch Avenue, London EC3M 5AG, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.