Why PruFund stands out from the crowd

PruFund in a nutshell

Here’s some of the reasons we’re proud of PruFund.

  • Spreads the risk of your investment over a number of different types of investments such as cash, bonds, property and shares.
  • Pools money from all investors – giving you greater buying power and also means you can access investments you couldn't as an individual.
  • Smooths some of the extreme short-term ups and downs of direct stock market investments.
  • Is invested in Prudential’s With-Profits fund, one of the largest With-Profits funds in the UK.
  • Avoiding harm to the planet. Many of our funds aim to grow your money and deliver returns without harming the planet.

Learn more about how PruFund works with our introductory video;

Our range of PruFund funds also aim to avoid harm…

As well as offering a smoothed investment experience, our range of funds aim to avoid harming the planet whilst looking to provide competitive returns.

When our experts look for places to invest your money, they aim to meet certain criteria. We aim to exclude investments in controversial weapons or gambling, and companies that violate the United Nations Global Compact on human rights and anti-corruption.

They also look at three important factors when considering investments. These are environmental factors, things that help society and companies with robust controls (governance), these are known as Environmental, Social and Governance (ESG) considerations.

A smooth way to invest your money

  • PruFund gives you access to a wide range of investments, so all of your eggs aren't in one basket.
  • Investment costs are charged but spread over many investors.
  • PruFund uses an established smoothing process, its aim is to smooth the extreme short-term ups and downs of markets. In certain circumstances smoothing may be suspended to protect those in the With-Profits Fund.
  • A choice of funds designed to suit different attitudes to risk and reward.
  • Managed by our experts.
  • Invested in by over 450,000 customers*.
  • Over £58.758bn currently invested*.
  • Available on a range of pensions, drawdowns, investments and ISAs

*as at March 2022

PruFund Planet Range

Aiming for competitive returns and a smoothed investment while proactively investing to create a better world for people and the planet.

These funds are available through our Retirement Account.

PruFund Risk Managed Range

Aiming for competitive returns and a smoothed investment experience while avoiding harm to the planet.

These funds are currently available through our Retirement Account, Bonds and ISA.

If you are interested in learning more about our PruFund range and how you can invest, please speak to your financial adviser.

If you don’t already have an adviser you can contact a financial adviser.

Investing insights;

Investing for beginners

We invest in ourselves, in our careers and in our futures – to make things better. So why when it comes to investing with our money are we suddenly put off?

Guide to ISA

ISAs (Individual Savings Accounts) are one of the most popular ways to save and invest.

Market update and investment risks

An overview of economic environment.

Looking for help?

Whether you’re facing some tough decisions now or you want to think about your future plans, financial advice can make a real difference. If you already have a financial adviser please speak to them directly. If you don't already have an adviser you can find one here.

Find an adviser

The Money Advice Service

An impartial money advice website, set up by the government to help you.

Visit www.moneyadviceservice.org.uk to find out more.

Pension Wise

Visit pensionwise.gov.uk, a free impartial guidance service from the government to help you understand your options at retirement.


Visit hmrc.gov.uk  to find out more information on tax rules and legislation which may affect you and your pension plans.