| Product | Regular Bonus Rate | ||
|---|---|---|---|
| 2025 (%) | 2024 (%) | Change (%) | |
| Prudence Bond (Optimum Return) both No Initial Charge and Initial Charge versions (bonuses added from 1 March 2025) | 2.25 | 2.25 | - |
| Prudence Bond (Optimum Bonus) both No Initial Charge and Initial Charge versions (bonsues added from 1 March 2025) | 2.75 | 2.75 | - |
| Prudence Prospects Bond (Optimum Return) (bonuses added from 1 March 2025) | 1.85 | 1.85 | - |
| Prudence Prospects Bond (Optimum Bonus) (bonuses added from 1 March 2025) | 2.35 | 2.35 | - |
| Prudential International Investment Bond (Sterling Fund) (bonuses added from 1 March 2025) | 1.75 | 1.75 | - |
| Prudential International Investment Bond (Euro Fund) (bonuses added from 1 March 2025) | 1.25 | 1.25 | - |
| Prudential International Investment Bond (US$ Fund) (bonuses added from 1 March 2025) | 1.25 | 1.25 | - |
| Pru Generation (bonuses added from 1 March 2025) | 2.35 | 2.35 | - |
| PSA/PIB (Fund over £2) (bonuses added from 1 March 2025) | 2.25 | 2.25 | - |
| PSA/PIB (Fund under £2) (bonuses added from 1 March 2025) | 1.25 | 1.25 | - |
| Prudential OB Life1 (bonuses added from 1 March 2025) | 1.00/2.00 | 1.00/2.00 | -/- |
Annual Bonus Rates Table February 2025
Listed below are the Regular/Annual Bonuses that will be added to our With-Profits range from 1 April 2025 (unless otherwise stated below). These rates don't include any Final/Terminal or Additional Bonuses that may apply. Please see your product literature for more information about how the bonus applies to your product.
We can’t predict the future. Past performance isn’t a guide to future performance. The rate of future bonuses in the With-Profits Funds and the rate of growth in the unit price can't be guaranteed.
This leaflet explains the With-Profits Pension Annuity Bonus Declaration for 2025.
Savings & Investments
Pensions
| Product | Regular Bonus Rate | ||
|---|---|---|---|
| 2025 (%) | 2024 (%) | Change (%) | |
| Personal Pensions4 | 3.00 | 3.00 | - |
| Personal Pensions9 | 2.75 | 2.75 | - |
| Prudential Personal Retirement Plan1 | 0.10/0.25 | 0.10/0.25 | -/- |
| Flexible Retirement Plan (pre 07/11/11) | 2.75 | 2.75 | - |
| Trustee Investment Plan - Series A (01/01/03 - 07/11/11)10 | 3.00 | 3.00 | - |
| Flexible Retirement Plan and Trustee Investment Plan - Series A (post 07/11/11) | 2.55 | 2.55 | - |
Retirement Income/Annuities
| Product | Regular Bonus Rate | ||
|---|---|---|---|
| 2025 (%) | 2024 (%) | Change (%) | |
| Prudential With-Profits Annuity (bonuses added from 6 April 2025) | 1.75 | 1.75 | - |
| Former Equitable Life With-Profits Annuity | 0.50 | 0.50 | - |
| Flexible Lifetime Annuity & Flexible Income Drawdown Plan (bonuses added from 6 April 2025) | 1.75 | 1.75 |
- |
With-Profits Annuity Bonus Declaration 2025
Former Equitable Life With-Profits Annuity Bonus Declaration 2025
Corporate Pensions
| Product | Regular Bonus Rate | ||
|---|---|---|---|
| 2025 (%) | 2024 (%) | Change (%) | |
| Additional Voluntary Contributions (AVC) Cash Accumulation6 (bonuses added from 15 March 2025) | 2.50 | 2.50 | - |
| Additional Voluntary Contributions (AVC) Cash Accumulation6 - New bonus series introduced in 20197 (bonuses added from 15 March 2025) | 2.50 | 2.50 | - |
| Defined Contribution (DC) Cash Accumulation6 (bonuses added from 15 March 2025) | 2.50 | 2.50 | - |
| Defined Benefit (DB) Cash Accumulation6 (bonuses added from 15 March 2025) | 2.00 | 2.00 | - |
| Unitised Group Pensions2 (bonuses added from 6 April 2025) | 3.00 | 3.00 | - |
| Exempt With-Profits Fund 11A (Pru Bulk S32 or Pru Company Transfer Plan) (bonuses added from 1 April 2025) | 2.75 | 2.75 | - |
| Exempt With-Profits Fund 11B (Pru Bulk S32 or Pru Company Transfer Plan) (bonuses added from 1 April 2025) | 2.50 | 2.50 |
- |
Scottish Amicable Life Assurance Society policies (SAIF)
The Scottish Amicable Insurance Fund (SAIF) is closed to new business and all of the surplus of its assets over its liabilities is used to provide enhancements to pay-outs to the SAIF With-Profits Policies.
On 1 April 2021, the SAIF merged with the Prudential With Profits Sub Fund.
| Product | Regular Bonus Rate | ||
|---|---|---|---|
| 2025 (%) | 2024 (%) | Change (%) | |
| Flexipension (1st series)1 | 0.10/0.25 | 0.10/0.25 | -/- |
| Superannuation (2nd series)1 | 0.10/0.25 | 0.10/0.25 | -/- |
| Principal1 | 1.00/1.75 | 1.00/1.75 | -/- |
| Group Pensions | 0.25 | 0.25 | - |
| Flexidownment (2nd series)1 | 0.80/1.95 | 0.80/1.95 | -/- |
| Home Purchases 2 & 3, and Amicable Savings Plan (Net With-Profits Fund 1)3 | 2.50/2.50 | 2.50/2.50 | -/- |
| Product | 2025 | 2025 | 2024 | 2024 | Change |
|---|---|---|---|---|---|
| Scottish Amicable Life Assurance Society polocies (SAIF) | Pre 2006 investments (%) | Post 2005 investments (%) | Pre 2006 investments (%) | Post 2005 investments(%) | % |
| Exempt With-Profits Fund 1 | 4.00 | 4.00 | 4.00 | 4.00 | -/- |
| Exempt With-Profits Fund 2 | 4.00 | 4.00 | 4.00 | 4.00 | -/- |
| Exempt With-Profits Fund 3 | 3.00 | 3.00 | 3.00 | 3.00 | -/- |
| Exempt With-Profits Fund 3a | 4.00 | 3.00 | 4.00 | 3.00 | -/- |
| Exempt With-Profits Fund 3b | 4.00 | 3.00 | 4.00 | 3.00 | -/- |
| Exempt With-Profits Fund 4 | 4.00 | 3.00 | 4.00 | 3.00 | -/- |
Ex-Scottish Amicable Life (Ex-SAL)
| Product | Regular Bonus Rate | ||
|---|---|---|---|
| 2025 (%) | 2024 (%) | Change (%) | |
| Ex-SAL Life policies (Net With-Profits Fund 2)3 | 2.25/2.25 | 2.25/2.25 | -/- |
| Pensions With-Profits Funds (series 5&6 (including Trustee Investment Plan (1997))) | 3.125 | 3.125 | - |
| Pensions With-Profits Funds (series 7&8 (Including Trustee Investment Plan - Series A))5 | 3.00 | 3.00 | - |
Notes:
1 Where two rates are given, the first bonus rate applies to the guaranteed basic benefit and the second bonus rate applies to the existing regular/annual bonuses.
2 This includes:
- Group Personal Pension
- Unitised Group Personal Pension Contracts issued as Corporate Pensions business
- Unitised Pension Transfer Plan
- Trustees Transfer Plan
- Bond 32 101
- Pension Transfer Plan Section 32 Buy Out
- Money Purchase Plan
- Prudential (2003) Money Purchase Pension Plan
- Prudential (2000) Personal Pension Scheme
The Prudential (2000) Personal Pension Scheme policies are entitled to bonuses from the Pensions With-Profits Fund.
The Bond 32 101 and Pension Transfer Plan Section 32 Buy Out products may have units designated to cover GMP in the With-Profits II Fund for which the rate will be 1% lower than the Unitised Group Pensions rate shown in the table above.
3 Where two rates are given, the first bonus rate applies to the basic units and the second bonus rate applies to the bonus units.
4 This category applies to members of the following schemes:
- The Prudential Personal Pension Scheme (T86)
- The Prudential Free-Standing Additional Voluntary Contribution Scheme (T96)
And holders of the following plans:
- Prudential Personal Pension (T76)
5 This category applies to all Ex-SAL Series A and Premier Plans (including TIP Series A) written before the transfer to Prudential on 01/01/2003.
6 Subject to a guarantee of 4.75% or 2.50% for certain earlier business.
7 AVC bonus series with guarantee charge that is currently no more than 4% for new AVC customers with effect from March 2019, with deductions building up to this level over the first few years of the policy. The starting (2019) annual bonus rate for the new bonus series was the same as the existing AVC bonus series, and continue to remain so at Final 2025. It is possible the annual bonus rates for the two bonus series could diverge in the future.
8 With effect from 01/03/2020, the high tier bonus threshold was reduced from £6,000 to £2 implying all PSA/PIB business receive high tier bonuses for new money invested from that date going forward.
9 This category applies to members of the following schemes, currently on Capsil:
- The Prudential (PFS) Personal Pension Scheme
- The Prudential (PFS) Freestanding Additional Voluntary Contribution Scheme
And holders of the following plans:
- Prudential Flexible Retirement Plan (Mk1 and Mk2)
- Prudential Personal Pension Account (Mk1 to Mk3)
10 This category also applies to members of the following schemes:
- Prudential Series A and Premier Plans written on or after 01/01/2003.
Related Content
With-Profits Bonus Declaration February 2025
Annual bonus rates have either been increased or maintained at the same level as those declared last year.
Bonus Declaration FAQs February 2025
Find out who is affected by the bonus rates announcement and how you can find out if it affects you.
With-Profits FAQs February 2025
The frequently asked questions give high level information about investments in With-Profits.
© Prudential 2025
"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at 5 Central Way, Kildean Business Park, Stirling, FK8 1FT. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company Limited. The Prudential Assurance Company Limited and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc which is a holding company registered in England and Wales with registered number 11444019 and registered office at 10 Fenchurch Avenue, London EC3M 5AG, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.