About the research and surveys we conduct
We may contact you for research or survey purposes
To help understand your opinions on the quality of the products and service that we offer, we work with trusted independent market research partners. The surveys we do are by email, phone or by SMS depending on the contact information we hold for you.
It’s important to highlight that if you’ve been contacted about completing research for us, we’ll never ask for your policy number, your login information or your bank details.
The companies that we work with to complete research and surveys are:
- The Nursery Research & Planning the-nursery.net/
- MOTIF thisismotif.com/
- DJS Research djsresearch.co.uk/
- Boxclever boxcleverconsulting.com/
- The Wisdom Council thewisdomcouncil.com/
- Verve addverve.com/
- NMG nmg-group.com/
- Watermelon watermelonresearch.com/
- Flood and partners flood.partners/
- Illuminas illuminas.com/eu/
- Firefish firefish.ltd.uk/
- Savanta savanta.com/
- the Big Window the-big-window.com/
- Qualtrics - https://www.qualtrics.com/uk/
- FlexMR - flexmr.net
You can also verify most of these companies through the Market Research’s professional trade body at the Market Research Society website.
If you've received an email about research it may be related to one of our ongoing satisfaction or relationship surveys. If it comes from the following email address, it is genuine:
- 'How was your recent experience with Prudential?' (noreply@qualtrics-survey.com)
If you get a call from one of our research partners and you don't want to take part or you'd like to opt-out, please let them know and your preferences will be updated.
If you’ve got concerns about any other research or surveys, please contact us or email the details to MandGFraud@mandg.com.
We run customer satisfaction surveys to ensure that we continue to offer high standards of customer care. We analyse the data and prioritise product and service improvements based on customer feedback.
We work with external partners to carry out customer research surveys on our behalf. We don’t share any policy information with our research partners and your responses are collected for research purposes only. You’ll not be contacted for marketing or sales as a result of these surveys.
We’ll use your answers to understand how satisfied you are with the service that you receive from us. We may link your answers to the details we hold about you on our databases. This means that when we look at customer responses as a whole, we’ll be able to identify any products or areas of the customer experience that could benefit from improvement. The data collected in this survey will not be used to contact you in the future for marketing purposes.
For a copy of our Data Protection Notice which explains: how and why we use your personal information (including any sensitive personal information), who we may share it with and your rights around your personal information - visit our mydata page.
If you’ve opted out of marketing, you may still be contacted for legitimate market research purposes under GDPR.
If you’ve received a survey and you’d like to opt out of future research, please
- click the opt-out link at the bottom of the email invitation,
- follow the instructions to opt-out of SMS on the message you received, or
- if you’ve been contacted by phone, let the call handler know.
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© Prudential 2025
"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at 5 Central Way, Kildean Business Park, Stirling, FK8 1FT. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company Limited. The Prudential Assurance Company Limited and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc which is a holding company registered in England and Wales with registered number 11444019 and registered office at 10 Fenchurch Avenue, London EC3M 5AG, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.