The Prudential ISA and the Prudential ISA Online Services are provided by Link Financial Investments Limited who are the ISA manager.
The Prudential ISA Online Services allows you to process the majority of ISA business online on behalf of your client without the need for sending a signed client declaration. For business that can be processed online, you’ll only have to obtain a signed transfer authority form from your client if they’re transferring from another ISA Manager that can’t be processed electronically.