Over 2024, The Prudential Assurance Company Limited With-Profits Fund returned 6.1% (net of tax) and 7.3% (gross of tax), both before charges and the effects of smoothing*. Please see information specific to your plan to find out more.
*This describes the main asset pool in our With-Profits Sub-Fund, which is relevant to the vast majority of our customers.
Please remember that past performance is not a reliable indicator of future performance.
On the Bonus Declaration literature page, you'll find literature and sales aids that you can use to discuss bonus declaration with your clients.
| Annual Bonus Rate | |
|---|---|
Most** Unitised (or accumulating With-Profits) With-Profits bonds |
2.25% |
Flexible Retirement Plan (including income drawdown) and Trustee Investment Plan (for all new business post 7/11/11) |
2.55% |
Corporate pensions (unitised) |
3.00% |
With-Profits Pension Annuity |
1.75% |
Most^ Unitised (or accumulating With-Profits) Personal Pensions |
2.75% |
**Most refers to Prudence Bond (Optimum Return) both no initial charge and initial charge versions, International Prudence Bond & Prudential International Investment Bond (Euro), International Prudence Bond & Prudential International Investment Bond (US) and PSA/PIB (Fund over £2). With effect from 01/03/2020, the high tier bonus threshold is reduced from £6,000 to £2 implying all PSA/PIB business receive high tier bonuses from that date going forward.
^Most refers to all Capsil personal pensions. It also applies to Prudential Series A and Premier Plans (including TIP Series A for business sold between 01/01/2003 and 06/11/2011) written on or after 01/01/2003.
In 2024, the ability to invest in a wide range of assets across regions and both public and private markets, once again benefitted the With-Profits Fund in an environment where many markets saw growth despite uncertain economic conditions.
So, we’re pleased that in 2025:
Our Final Bonus rates include, where applicable, additional money we shared with some of our With-Profits customers as part of previous years’ Bonus Declarations. Your Final Bonus isn’t guaranteed. There’s also a chance we might have to take back the additional money distributed (in previous years) in the future, to protect the interests of all customers. Unless something very unusual happened, we wouldn’t expect to have to do this.
In 2025, our With-Profits Fund managers will continue to evolve portfolios and capture new investment opportunities from around the world. Our managers aim to secure the highest total return for the Fund (after any tax and investment expenses) while maintaining an acceptable level of risk and protecting our customers.
Read more about With-Profits Bonus Declaration February 2025
The Prudential Assurance Company Limited With-Profits Fund is the largest With-Profits Fund in the UK and has a very strong regulatory solvency ratio.
The total level of assets backing the With-Profits business in the Fund was £119bn at 30 June 2024. Note: this figure includes the assets backing the former Scottish Amicable Life Assurance Society business.
M&G Treasury and Investment Office (T&IO) are our in-house asset-allocation experts in the UK. They select a wide range of assets to hold in the With-Profits Fund, in line with the Fund's objective. The aim of the Fund is to maximise investment returns while maintaining an acceptable level of risk for the Fund.
| Audience | 1 yr Fund return% | 5 yr Cumulative Fund return % | 10 yr Cumulative Fund return % | 5 yr Annualised Fund return % | 10 yr Annualised Fund return % | |
|---|---|---|---|---|---|---|
| Prudential With-Profits Fund (net)* | Adviser & Customer | 6.1 |
21.6 |
64.7 |
4.0 |
5.1 |
| Prudential With-Profits Fund (gross)** | Adviser & Customer | 7.3 |
25.4 |
78.0 |
4.6 |
5.9 |
| ABI UK – Mixed Investment 20% - 60% Shares Sector Average – Life Funds*** | Adviser Only | 3.8 |
5.8 |
28.0 |
1.1 |
2.5 |
| ABI UK – Mixed Investment 20% - 60% Shares Sector Average – Pension Funds*** | Adviser Only | 4.9 |
9.8 |
37.0 |
1.9 |
3.2 |
| FTSE 100 Total Return (Gross) | Adviser & Trade Press Only | 9.8 |
29.8 |
82.9 |
5.4 |
6.2 |
| Morningstar 90 Days Notice (UK Savings £25,000+) Net | Adviser & Trade Press Only | 2.3 |
5.3 |
7.4 |
1.0 |
0.7 |
| Morningstar 90 Days Notice (UK Savings £25,000+) Gross | Adviser & Trade Press Only | 2.9 |
6.6 |
9.3 |
1.3 |
0.9 |
| UK Retail Prices Index | Adviser & Trade Press Only | 3.5 |
34.3 |
52.3 |
6.1 |
4.3 |
Source: Prudential, FE. All figures to 31 December 2024
* With-Profits performance is net of tax and before charges and the effects of smoothing. The returns shown are for the main asset pool in our With-Profits Sub-Fund, which is relevant to the vast majority of our customers.
** With-Profits performance is gross of tax and before charges and the effects of smoothing. The returns shown are for the main asset pool in our With-Profits Sub-Fund, which is relevant to the vast majority of our customers.
*** ABI UK – Mixed Investment 20-60% Shares – The Association of British Insurers (ABI) has a classification system whereby the performance of funds that have similar asset allocations are grouped together to give an average performance figure. This is known as the sector average. It's important to note that some if not all of the Funds comprising this sector average will already have fund management charges deducted from their performance.
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