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Stewardship – our commitment to responsible investing
Watch our short video to find out more about our Stewardship approach and the support we’re providing.
At Prudential Assurance Company (PAC), we take a responsible approach to investment and asset allocation. Stewardship is one of the ways we do this, with potential benefits for your clients and the wider society. PAC is the asset owner for the Prudential With-Profits Fund, one of the UK's largest with-profits funds, which also includes the PruFund range of funds.
The Financial Reporting Council defines Stewardship as “the responsible allocation, management and oversight of capital to create long-term value for clients and beneficiaries leading to sustainable benefits for the economy, the environment and society” and as signatories we adhere to this definition.
Our approach aims to maximise long-term value for your clients. We've gathered resources to support your client conversations.
If you haven’t watched our short video about the support we’re providing you on Stewardship, watch it on the link above.
Stewardship Reports – Discover how we put your clients’ money to work
To learn about how we manage your clients’ money, why not read our Stewardship reports?
Discover our responsible investment approach and see how we aim to generate long-term value while helping to contribute to a more sustainable economy, environment and society. As stewards, we actively manage your clients’ investments through appointed asset managers.
Prudential Assurance Company (PAC) Stewardship Report 2024
Since 2021, PAC has been recognised by the Financial Reporting Council (FRC) as a successful signatory to the UK Stewardship Code, demonstrating our commitment to its principles. Signatory status is reviewed annually by the FRC.
The 2024 PAC Stewardship Report has recently been submitted to the FRC. The updated list of signatories will be published later in 2025.
In the meantime, you can find a copy of the submitted report here. Pages 4 and 5 provide you with a summary of our 2024 stewardship and sustainability activities.
Prudential Assurance Company: How we manage your money
Learn more about our overall investment approach and the general performance of the With-Profits Fund, PruFund Cautious, PruFund Growth and the PruFund Risk Managed funds. Providing detailed information on our investment approach which we hope you will find interesting to share with your clients.
2023 PruFund Planet range of funds: How we manage your money
Discover how the funds within PruFund Planet were making progress towards their stated sustainability objectives. This was evaluated through thorough assessments of the funds to determine their effectiveness and progress of their intended Environmental, Social and Governance (ESG) approach and/or outcomes.
More reports will be coming soon. Watch this space
Adviser Toolkit
We understand that it can be useful to include visuals, images and graphics in client reports, newsletters and annual reviews.
To support your conversations with clients, we’ve pulled together a range of handy graphics for you to use with your clients.
Also, if you’d like to see our Stewardship web page for end customers, please find it here.
The content on this webpage is regularly updated, so please come back and see what’s new.
© Prudential 2025
"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at 5 Central Way, Kildean Business Park, Stirling, FK8 1FT. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company Limited. The Prudential Assurance Company Limited and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc which is a holding company registered in England and Wales with registered number 11444019 and registered office at 10 Fenchurch Avenue, London EC3M 5AG, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.