Consumer Duty at its heart is about putting the needs of all our clients first. We need to ensure that client outcomes are at the centre of everything we do. But how do we do that? Personally, I like to challenge myself when in meetings both internally and with our adviser partners, would the decisions we make be any different if there was a client in the room? If the answer is yes, then that’s a red flag to me.

In this Consumer Duty Hub you’ll find the value assessments for all of our open products along with supporting information. This should assist in establishing overall value when combined with the service that you provide to your client. It’s important that we all work together to ensure the necessary information is provided to meet the new requirements.

We are in the process of completing the Value Assessments for our closed products. They’ll be added before 31 July.

If you have any feedback on our approach or any other matter, I would, of course, be delighted to hear from you, including any areas where we can do better. No one is perfect. Equally, when research has identified and we have assessed that we could improve communications, that’s what we will do.

The vast majority of our business at M&G Wealth is conducted by professional financial advisers, and we are always keen to champion the advice market, and support it in any way we can. We believe we have some unique propositions, but we rely on you, our adviser partners to recommend them where appropriate. Let’s keep working together to make sure we are giving the best possible outcome to our clients.

Rob Hickson
Managing Director of Distribution M&G Wealth.

Legacy Products

Pru Legacy Products are products that are no longer open to new business, however other transactions may still be available.

We will be carrying out Value Assessments on our most relevant Legacy Products in due course. For now you can read about all our Legacy Products and access their associated forms on the Legacy Products section of Pru Adviser.

What is it?

The Financial Conduct Authority (FCA) have published the final rules for Consumer Duty – PS22/9: A new Consumer Duty, alongside finalised guidance FG22/5. These were implemented on 31 July 2023 for new and existing products and services, and 31 July 2024 for closed products or services.

These three elements show how the new Consumer Duty is structured, it moves the overarching regulatory framework from a ‘principles’ based approach to a ‘rules’ based approach.

Retirement Income, foreseeable harms and Consumer Duty

Read about Retirement Income and foreseeable harms in a statement from Vince Smith- Hughes Director of Specialist Business Support, Pru UK

Read here

Ongoing Adviser Charges

The Financial Conduct Authority (FCA) are looking further into financial advisers ongoing review services. Here is a heads up on what you need to consider.

Read here

Consumer principle

  • Firms must act to deliver good outcomes for customers

Cross-cutting rules

  • Act in good faith towards customers
  • Avoid foreseeable harm to customers
  • Enable and support customers to pursue their financial objectives

Four outcomes

  • Products and services
  • Price and value
  • Consumer understanding
  • Consumer support

Further support

Due diligence and third party reports

The FCA’s paper TR16/1 Assessing Suitability: Research and due diligence of products and services, requires advisers to demonstrate they have the appropriate information and evidence on file for their client investment recommendations.


View our range of products.



PruFund client support information

A range of client facing content to support your client conversations around PruFund.



How we manage money

The M&G Treasury and Investment Office (T&IO) has great strength in depth with a team that includes investment professionals with expertise in capital market research, investment strategy design, liability management, derivatives and portfolio management.