For UK financial advisers only, not approved for use by retail customers. Click here for the customer website.
PruAdviser is now part of M&G plc, so we’ve been upgrading our website. You’ll no longer see pruadviser.co.uk in your browser address bar, or indeed if you have used a search engine (eg google), you’ll now see mandg.com/pru/adviser.
You'll still see reference to “pruadviser” when you login to our online services. Please read through this page if you are having issues logging in to our online services.
PruAdviser on-line services will be unavailable from 18:00 on Saturday 9 July until 12:30 on Sunday 10 July for website maintenance.
To access our secure Online Services you’ll need to first log in using a secure service and then log in using an agency number for each relevant product.
To access Online Services, you’ll need to log in using a secure third-party log in provider. You can do this using a Unipass Certificate or Unipass Identity account. You can also use Assureweb or IRESS Exchange if you have an existing account.
Unipass is the industry standard security solution for the life and pension industry, giving you access to Online Services from dozens of providers. You can use a Unipass Certificate or Unipass Identity to access our Online Services.
Advisers based in some countries outside the UK can't currently obtain a Unipass certificate unless they have a UK based parent company.
For Unipass queries, contact the Unipass Helpdesk.
Remember to avoid sending any personal or confidential information by email. We advocate strong security and privacy principles.
Once you’ve logged in to our Online Services with Unipass or an alternative, you’ll need a Prudential agency account number for each relevant product to start using the services you have access to. If you don’t have an existing Prudential agency account number, you can register for one by visiting the Agency Registration and Administration page.
You can also use the majority of our Online Services using the latest operating systems and browsers, such as Chrome, Internet Explorer, Safari and Firefox. If you are accessing our Group Pensions Services using Internet Explorer, you will need to turn on ‘Compatibility Mode’ before logging in. You can do this through the ‘tools’ menu in Internet Explorer.
The PruAdviser Helpdesk can help with any queries on accessing and using the PruAdviser website, including our Online Services. The helpdesk is available Monday-Friday, 9am-5pm.
If you call and we're busy, you can receive a returned call from us without losing your place in the queue. Just leave your name and number.
© Prudential 2022
"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at Craigforth, Stirling FK9 4UE. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company Limited. The Prudential Assurance Company Limited and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc which is a holding company registered in England and Wales with registered number 11444019 and registered office at 10 Fenchurch Avenue, London EC3M 5AG, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.