For UK financial advisers only, not approved for use by retail customers. Click here for the customer website.
PruAdviser is now part of M&G plc, so we’ve been upgrading our website. You’ll no longer see pruadviser.co.uk in your browser address bar, or indeed if you have used a search engine (eg google), you’ll now see mandg.com/pru/adviser.
You'll still see reference to “pruadviser” when you login to our online services. Please read through this page if you are having issues logging in to our online services.
PruAdviser on-line services will be unavailable from 22:00 pm on Saturday 02 July until 10:00 am on Sunday 03 July for website maintenance. We apologies for any inconvenience caused.
PruAdviser on-line services will be unavailable from 18:00 on Saturday 9 July until 12:30 on Sunday 10 July for website maintenance.
Set up an agency registration to do business with Prudential as an adviser. You can also administer your account.
Adviser firms based in the UK mainland can write business with Prudential by applying for Agency Registration.
This is a service provided by Origo. Directly authorised intermediary firms, whether they are a sole trader or a large limited liability intermediary firm, can apply for agency registration on the Origo website with multiple product providers in one online application.
Prudential is also part of Origo's Agency Administration service. This is an online service which helps you manage changes to your agency set up. The Agency Administration service provides the quickest and easiest way of submitting changes to multiple product providers in one step.
Through the service, advisers can submit requests for the following transactions:
Please note, if you are a member of a service provider or a multi-tie, the service provider addendum also applies.
If you need help with Agency Registration or Agency Administration, contact Origo:
These telephone numbers are for Origo Agency and can only assist with Origo Agency queries. You may be charged for using their number. When calling them you may request an access and service charge breakdown.
For both services, you can also email firstname.lastname@example.org but remember to avoid sending any personal or confidential information. We advocate strong security and privacy principles.
The PruAdviser Helpdesk can help with any other queries relating to accessing and using the PruAdviser website. The helpdesk is available 9am-5pm, Monday-Friday.
If you are a member of a service provider or a multi-tie, the service provider addendum also applies.
© Prudential 2022
"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at Craigforth, Stirling FK9 4UE. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company Limited. The Prudential Assurance Company Limited and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc which is a holding company registered in England and Wales with registered number 11444019 and registered office at 10 Fenchurch Avenue, London EC3M 5AG, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.