For UK financial advisers only, not approved for use by retail customers. Click here for the customer website.
Signatureless application process
A signatureless process, with the exception of transfers, allowing you to apply for, top-up, and service your clients' ISA requests.
Faster and more accurate business submissions
Quick and intuitive online processes allowing you to key and submit business accurately and efficiently on your client’s behalf.
Payment options and speedy investments
Clients can pay a single contribution by bank transfer or Visa debit card meaning the payments will be invested quickly.
How do I access the new ISA online service?
Accessed Prudential ISA online services already?
If you’ve accessed Prudential ISA online services previously, you’ll be able to use your existing log in details to access our new site. If your password has expired, you can immediately reset and access the new system.
Not accessed Prudential ISA online before?
If you have an active agency ID but haven’t used our Prudential ISA online service before, please contact 0344 335 8936 (option 1, option 1). They'll then arrange for registration emails to be sent to you.
You've not carried out business with us/Link before
If you’ve not carried out business with Link before, you’ll need to go through the standard set up process. Just send an email to prudential@linkgroup.co.uk providing your adviser details (also requesting access to the new online service).
Helpful key ISA documents
Prudential ISA Key Reasons
This is a summary we will now need as a result of changing the format of these links.
Client information data capture form
This is a summary we will now need as a result of changing the format of these links.
We’ve also created a new Customer recommendation literature page to make it easy for you to obtain the relevant documentation needed to recommend a Prudential ISA to your client. This page contains access to documents provided by Prudential in relation to PruFund investments available with the Prudential ISA and also to documents provided by Link Financial Investments Limited as ISA Manager of the Prudential ISA.
We also provide documents to support you and your clients understand how the Prudential ISA works and also investment solutions including PruFund funds. You can access Prudential literature within the ISA literature page and also other documents provided by Link on the Link Financial Investments Limited documents page.
© Prudential 2022
"Prudential" is a trading name of Prudential Distribution Limited. Prudential Distribution Limited is registered in Scotland. Registered Office at 5 Central Way, Kildean Business Park, Stirling, FK8 1FT. Registered number SC212640. Authorised and regulated by the Financial Conduct Authority. Prudential Distribution Limited is part of the same corporate group as the Prudential Assurance Company Limited. The Prudential Assurance Company Limited and Prudential Distribution Limited are direct/indirect subsidiaries of M&G plc which is a holding company registered in England and Wales with registered number 11444019 and registered office at 10 Fenchurch Avenue, London EC3M 5AG, some of whose subsidiaries are authorised and regulated, as applicable, by the Prudential Regulation Authority and the Financial Conduct Authority. These companies are not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.