Serving growth-oriented investment strategies with PruFund

Executive summary

Arfon Hughes DipFA, Financial Planning Adviser at Gem Financial Solutions in Carmarthenshire helps clients grow their wealth while managing risks effectively. Using the original first smoothed fund 20 years ago, he has successfully delivered investment strategies that balance both long-term growth ambitions and the need for protection.

Mitigating risks with PruFund

In my advisory firm, I work with clients who are primarily looking to grow their wealth. They are open to taking some risks but are also keen on managing those risks effectively. Many of my clients are in the accumulation phase of their financial journey when we first meet, and while they seek higher returns, they are also aware of the potential pitfalls of being overly exposed to market volatility.

I’ve been using Prufund since the original fund launched in 2004 because it allows me to offer clients steady, risk-adjusted growth without sacrificing the potential for long-term returns. The smoothing process helps mitigate some of the risk that comes with market volatility, making it a great solution for clients who want growth but also want to avoid significant losses during market corrections. This helps me provide a balanced approach where clients can still aim for capital growth, but with a safety net.

Please remember the value of investments can go down as well as up and clients may not get back what they invested and past performance should not be considered a reliable indicator of future risk warning.

Client success

Making PruFund part of my clients' investment strategy means they experience the benefit of having a portfolio that feels resilient. They appreciate the growth they see over time but without the stress of huge peaks and troughs in their investment values.

For them, Prufund is a stabilising element within their overall investment strategy, allowing them to feel more confident about staying invested for the long term, even during turbulent market periods. This steady approach also builds trust, as clients feel their portfolios are being managed with both growth and protection in mind.