For UK financial advisers only, not approved for use by retail customers. Click here for the customer website.

Prudential ISA

The Prudential ISA, provided by Link Financial Investments Ltd, combines tax-efficient investment with access to the PruFund funds and Open-Ended Investment Company (OEIC) funds.

  • Tax-efficient growth – your clients have no Income or Capital Gains Tax to pay on growth within the ISA.

  • Access to our PruFund range of funds.

  • A range of OEIC funds – designed to meet different investment objectives and attitudes to risk.

  • Easy access to your money – with regular and one-off withdrawals to suit your client’s needs.

  • Invest from as little as £50 each month or with a single lump sum of £500.

  • Freedom to transfer – your clients can transfer their existing Cash ISA or Stocks and Shares ISA to the Prudential ISA.

  • No fixed term – so your clients can invest for as long as they want whilst the ISA remains open.

Your client’s investment could go down as well as up, they may not get back what they paid in.

The Prudential ISA is a Stocks and Shares ISA provided by Link Financial Investments Limited, who is the ISA Plan Manager. Link Financial Investments Limited is responsible for all regulatory and legal aspects of the ISA and provision of all customer services.

Your clients can start their investment from as little as £50 each month or with a single lump sum of £500. The minimum top-up payment is £250.

There is no minimum investment term - your clients can stop, restart, raise or lower payments whenever they like.

The Prudential ISA has two elements:

  • Investment in a life insurance policy which allows access to the PruFund Funds (the Life Insurance Policy) for which Prudential is responsible

  • Investment in Open-Ended Investment Company (OEIC) funds for which Link Fund Solutions Limited are responsible

Your clients can choose to invest in one or both of these elements of the Prudential ISA.

Download our guide to the Prudential ISA(PDF) for more information.

Key Information Documents (KIDs)

These documents are provided for the products listed below and the funds that are available to new investors through these products.


Link Financial documents

Some of the documents for The Prudential ISA, such as application forms, servicing forms and fund information documents, are only available on the Link Financial website.

View Link Financial documents  Link costs and charges disclosure

The main charges will be:

  • Annual Management Charges (AMC)

  • Fund switching charges

  • Adviser Charges